Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
Author: Amy Shuen
Publisher: O'Reilly Media, Inc.
Customer Reviews
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New business models for the masses
This book is about the new business models afforded by Web 2.0 technologies.
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<br />No longer do big companies publish products (like books, movies, software, songs) for us merely to consume. Now we can all be publishers of digital content. We can pubish books and ebooks using web sites like Lulu and CreateSpace; we can mashup web content from web sites, blogs, and other sources using tools like Yahoo! Pipes and Dapper. We can write our own blogs, and share our photos. Best of all, we can do all this for free!
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<br />Of course, big business stills wants to make money. And we as individual producers deserve to be paid for our content too -- if it's good enough. So the challenge is: how do we make it pay? Through advertising? Through subscriptions?
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<br />I'm painting a picture here of what this book is about. Not the Web 2.0 technologies per se, but the effect that these technologies have had, and will have, on traditional business models.
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<br />Tony Loton, author --
<br />Book Publishing DIY: The Do It Yourself Guide to Self-Publishing using Lulu and CreateSpace
<br />Working with Yahoo! Pipes, No Programming Required
<br />Mashups Made Easy with Dapper: the Data Mapper
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Let your customers create value
This book explains how successful Web 2.0 companies do what they do.
<br />Author Amy Shuen says the biggest challenge to a company's success in this area is to convert from an engrained culture of competition to a culture of collaboration.
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<br />What's new about Web 2.0, she says, is that both businesses and individuals can make money by providing services to customers for free. How? Web 2.0 allows online users to interact, combine, remix, upload, change, and customize content for themselves. This online DIY self-expression benefits businesses and other users. For example, Flickr bases its photo sharing and storage site on a "freemium" business model.
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<br />In the collaborative innovation model, Shuen says, the entire perspective of innovation changes. Consider how Apple's iPod is manufactured. Apple conceives, designs, and oversees the innovation and creativity of many external suppliers, creators, affiliates, and partners to support an innovative product and service.
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<br />Shuen's "big three big takeaways" for developing a Web 2.0 business plan:
<br />Online network effects are a powerful multiplying force.
<br />A few active uploaders can create online critical mass and community.
<br />Viral distribution and cooperative advantage can build eco-systems rapidly.
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Finally, a real world web 2.0 strategy guide
Amy Shuen has a firm grip on the long tail. Get your face in this book and don't blink while she takes you on a fascinating journey to the tipping point fueled by the wisdom of crowds. My space on the shelf for this book is empty because her book is always in my hand. I bought several copies of her book as gifts for friends.
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<br />Amy Shuen is to the world of Web 2.0 as Ludwig van Beethoven's influence is to the world of music. Her impact on web strategy is comparable to da Vinci's impact on art. She is ahead of her time. Get her book before the ground swell from tribes of new influencers leaves you in a wikinomic downturn.
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<br />I have been in the web business since the early 90s. I am a professional technology consultant and thought leader. I have a huge collection of books, papers, & resources related to my industry and Amy's book is my most prized possession. I recommend getting extra copies for you and your colleagues.
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<br />One snippet from this book clearly explains how a small strategy adjustment saved a tremendous amount of money for a well known company. Depending on your reach, this tiny snippet can help save you $1,000's - $1,000,000's. I would spend far more than the price of this whole book for this one snippet.
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<br />One last flckr of thought. What if your competition already has this book?
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<br />Get yours now.
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<br />Click on my username and view my profile to access a web page link that contains videos and other resources of Amy presenting some of the information in this amazing book. Please let me know how I can help you.
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