Launching Your Yahoo! Business

This book was very informative and gave solid advice on the how's, to's, what's, when's, and not to's of the business. I would recommend it for first timers especially.

A great methodical approach to getting your Yahoo! Stores e-business started quickly, efficiently, and effectively. If you're going to invest your time, energy, and money in a business, buying this book is the best investment you'll make. It highlights tips, key points, and presents worksheet appendices you can utilize for a quick start. Questions you're wise to address before you open your business are presented, along with web sites to consult as you make your decisions. The many screen displays are helpful in guiding you through the process. <br /> <br />

This is a great book from beginning to end. It helps you identify key points to creating an online store and provides you with the resources and information to make it happen. I had a website in the past and after reading this book, I realized what I could have done better.

Whether you're a first time Yahoo! Store owner or a seasoned vet, this book is perfect. For first timers it walks you through setting up your store in an easy and straightforward manner. For the existing store owner, it acts as a refresher course on how to manage your store, and you may even learn something new. Highly recommended for ANY and EVERY Yahoo! Store owner.

I was impressed at how this book introduces the whole ecommerce concept in language that won't make beginners cringe, and at the same time it contains enough advanced concepts to keep more established business owners interested. I really like how this book goes into detail about the steps of setting up an online store because I know a lot of people who are afraid to try things out on the web with no prior experience. The book gives many examples so concepts like templates and inventory control won't confuse fledgling entrepreneurs. The authors seem to know quite a bit about the how people use the Internet, and I can appreciate that type of sensibility as a web developer. <br /> <br />I recommend this book to those who want to get their feet wet in the rapidly growing ecommerce industry, and for those who already have businesses on the web... this makes for a solid reference manual. For those who currently run a Yahoo! store, there are dozens of things in the book which will help you grow your business. In fact it introduces a LOT of marketing concepts that many people dont know about when selling merchandise online.