Concerts are part art, part party--and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour mana
Author: Ray Waddell
Author: Rich Barnet
Author: Jake Berry
Publisher: Billboard Books
Customer Reviews
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Concert promotion
I am everything for the band and I find the information in this book very valuable depending on the role I play each day, either managing my self or preparing a set for a show, great material, I carry this book with me everyday hoping to have it all memorized.
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Provides new cutting-edge career paths in the notoriously difficult music industry
THIS BUSINESS OF CONCERT PROMOTION AND TOURING: A PRACTICAL GUIDE TO CREATING, SELLING, ORGANIZING AND STAGING CONCERTS provides new cutting-edge career paths in the notoriously difficult music industry, which has been virtually transformed by digitalization and online copying. Promoters of music have kept industry secrets to success tightly to themselves - until now. Here's a book for any looking to become involved in the music industry and for business pros seeking an edge: from ads and promotion to managing performers, gaining publicity and venue staffing, here are all the keys to industry success and the secrets which fuel such successes.
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A Music Business "Must Have"
Finally there's a book that gives a complete and current look at the inner workings of the concert business. Barnet, Berry, and Waddell have filled a void - no, make that a chasm - of reliable, contemporary guidance to those either in or considering earning from the concerts and touring industry. The concert business requires as much planning and risk management as any enterprise, and This Business of Concert Promotion and Touring gives the tools and guidance to avoid the quicksand. My resume includes concert production and promotion but my personal library now includes this book. Thanks Rich, Jake, and Ray.
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