Telemarketing Success For Small and Mid-Sized Firms

"Telemarketing Success" by Tony Wilkins is an informative introduction to the field of telemarketing for both the experienced and non-experienced employee or professional. Both concise as well as informative, it covers a wide variety of topics ranging from hiring telemarketer to scriptwriting as well as marketing and direct mail campaigns. It is a readable text and well worth obtaining for your library.

This is such a fast read with so much information. Mr. Wilkins is definitly well versed in telemarketing. I highly recommmend this book to any small firm that wants good intelligent advice on this topic.