You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics.
Author: Thomas H. Davenport
Author: Jeanne G. Harris
Publisher: Harvard Business School Press
Customer Reviews
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Great read!
This book really nails it. I have been doing analytics for 20 years and have always preached fact-based decision making. My company specializes in direct marketing which is a very traditional area for use of analytics, but also very limiting. As Davenport illustrates, there are significant other uses for analytics and untold possibilities. Businesses should no longer be run by the "gut-feeling" folks - not when analytics are readily available.
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Harnessing the Hidden Power of Data with Strategic Analytics
<br />Competing on Analytics provides a well documented and proven road map to assist businesses achieve profitable and sustainable market growth leveraging data-driven decisions. In a methodical style, it introduces a framework to guide the transition from Tactical Analytics (description) to Strategic Analytics (prediction) in harnessing the hidden power of enterprise data. The book through its numerous real world examples shows convincely that whereas Tactical Analytics yield good results, the adoption of Strategic Analytics yield even higher returns.
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<br />The major contribution of this book is its clarity in outlining a clear roadmap to manage process and organizational challenges to ensure the deployment of a successful Analytic Strategy:
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<br />* Guidance on how to harness data to improve business performance through the implementation of Information-Based strategies
<br />* Identification and management of the key operational issues (Decision Making, Business Processes, Manager/Employee Behavior and Customer expectations) in introducing and incorporating Analytics as part of a company corporate strategy.
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<br />The book provides ample of examples on how different companies have leveraged Information-Based strategies to establish market leadership across several industries: Financial Services, Retail, Travel & Entertainment, Industrial Production and Sports.
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<br />Although highlighting Analytics on its title, this is not a book on "how to do analytics", analyze data, CRM analytics, build and validate statistical models or how to apply data mining algorithms; rather, it is comprehensive, well written and structured book written to assist Decision Makers, Managers, Influencers and company Leaders to understand and harness the power hidden in the data to compete and win in the marketplace.
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