The Problem of the Media: U.S. Communication Politics in the Twenty-First Century

This book takes some very complicated issues and makes them easy to understand. The arguments are persuasive and well researched. I found myself getting angry at what is happening to our country and this book explains much of it. This is an interesting perspective and I hope it will start a new debate about the value of public media and spectrum as a public resource.

Robert W. McChesney's exploration into the historical underpinnings and contemporary realities facing the United States media system has proven to be an extremely well-researched discussion. The Problem of the Media covers the evolution of American systems of journalism and entertainment media while exploring the problems of this evolution in their current manifestations. McChesney has produced an almost unerring synopsis of current problems facing the media, and, unlike most of his colleagues, offers real optimism and motions for future change. <br /> <br />I was extremely pleased with the way McChesney illuminates the historical nature of the media in the United States. He does a phenomenal job at coupling past incarnations of American media structures in their inherently partisan and biased formulations with today's antiseptic and sterile "professional" variety. The Problem of the Media is exceptional in this historical analysis as it does a logical and rational job of dropping left hook after right cross to the philosophical and practical foundations of the professional journalistic structures. It was as if someone has finally shown me real foundations, actual alternatives, and structures for change, but the beautiful part of all of this was that they had actually already existed (and in this country to boot). <br /> <br />McChesney's arguments are absolutely extraordinary as he goes toe to toe with the right wing noise machine's accusations of the liberal bias that exists within the mainstream newsroom. Drawing upon cogent arguments backed up with innumerable sources, McChesney goes on to systematically deconstruct the false arguments that are time and again posed by the conservative sophists that dominate the entirety of American information mediums. I have read several texts arguing against the so-called "liberal media," but none were as persuasive and apt as McChesney's proved to be. In addition to this, I thought that The Problem of the Media also did a very astute job of explaining to the reader all of the news that has not been covered in mainstream press, while foolish and arguably unimportant issues take to the forefront of coverage. Examples of this reality include the extremely lackluster and ill-timed coverage of the 2000 American Presidential elections as well as the seemingly censor-ridden coverage of the current war (if it can even be called that) in Iraq. <br /> <br />McChesney does not stop at the line of criticizing the current journalistic regime and its anti-democratic systems of "professionalism" and obtuse neutrality, but instead goes on to make vital connections between a capitalism gone crazy (hyper-capitalism) and the entertainment industry. I think if any regular American took the time to sit down and ready chapter four of The Problem of the Media s/he would find that s/he intuitively knew about the detrimental affects of massive media conglomerates, oligopolistic market controls, and the current manifestation of an increasingly intrusive and overbearing advertising/public relations sector. McChesney does a fine job at providing the reader with real examples of televisions shows (i.e. Monster Garage, Trading Spaces) that use this disgusting development in embedded advertising strategies and exposes the companies that support this process for what they are. <br /> <br />Fortunately, McChesney closes The Problem of the Media with words of encouragement and optimism. The discussion abounds with the realization that in order for there to be the massive change for a new positive media evolution their must be widespread education on the topic. This book is a fantastic step in furthering that agenda, however I am somewhat skeptical as I believe the media system is simply a tool of the neoliberal policy agenda, and as I understand it unless the greater economic beast is laid to rest, its pups will continue to thrive. <br />

Extremely well researched. McChesney has been a key figure in the "media debate" and he approaches the subject with knowledge and objectivity. His disciplined, almost scientific investigation is an example of non-partisan coverage of a crucial issue. If only a few politicians were as concerned with the public interest as McChesney, we would be in a better world. I am a Mexican citizen so I couldn't care less about U.S. partisan politics, and if you care about the fate of public communications, you shouldn't either. This is a problem that affects every country, not just the U.S.A., since the big telecommunication companies are broadcasting all over the World. The interest of big advertisers is being protected by U.S. policy and their marketing messages are then blasted everywhere. Even the smallest community in the South-Mexican jungles knows Ronald McDonald. CNN has Latin editions of their biased news transmitted to most Latin countries. As an outsider, I hope the U.S. citizenry will realize that this is not an issue of Democrats vs. Republicans but a World-wide issue of the individual vs. the big corporations. In reality they don't care about your political affiliations, as long as you saturate your credit cards to buy their heavily advertised products, you can debate each other to death.