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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now.

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

The Bubble Club Sofa, BIC® Cristal® Pen, Akari Lamp, Hoover Vacuum Cleaner, DS19(automobile), and iMac Computer embodied the two requirements of a great design they were innovative products and they were aesthetically pleasing. They were also instant successes with the public, influencing future product lines.
DESIGN not only explores the development and concept of each of these archetypal products but also uses each as a lens to examine a larger social context. Combining archival images and film excerpts with music and popular culture, this unique documentary outlines the social, political, and cultural climate in which each item was invented. Using a contemporary style and narration, DESIGN bridges the gap between past and present.

PRINT magazine informs and enlightens the graphic design profession with in-depth reporting and critical commentary on the emergent issues, trends, and ideas affecting global visual communications. PRINT analyzes the influence and effectiveness of the designer in the worlds of commerce, culture, and society and presents its observations within a rich and dynamic visual environment.

Designed to uplift, mStand is made of a single solid piece of aluminum that matches Apple's MacBook Pro's sandblasted and silver-anodized finish. Working on a laptop can strain the eyes, neck, back, and arms. Prolonged strain may lead to health problems or injury. mStand raises the screen to meet eyelevel for better posture and view. It also raises the screen to the same height as external displays, such as the Apple Cinema Display. The tilt design brings the screen closer and improves airflow around the laptop. The single-piece aluminum design provides solid stability and the aluminum panel cools laptop by serving as a heat sink. With an external keyboard and mouse, mStand transforms your laptop into a stable and stylish workstation that you can work comfortably and safely at every day.This product is designed for the following systems:Apple MacBook;Apple MacBook Pro;Apple Powerbook.

The Action Design delivers edgy, yet clean and sophisticated, indie rock well suited fro any dance party (think Bloc Party meets Blondie). Emily Whitehurst has come a long ways since here pop-punk days fronting Tsunami Bomb and has teamed up with new members who share her vision of carving out a new niche in indie pop. Recently selected by AP Magazine as one of the "bands to watch in 2008", The Action Design will be touring the west coast with Warped this summer and co-headlining a U.S. tour with Kilola this fall "you and your friends may soon argue over who discovered them first" - Matt Pais, Editor Chicago Tribune

Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback.

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.

I.D. (International Design) reports the latest trends and technologies for design professionals seeking to stay up-to-date in a global economy. The magazine presents fresh ideas in a new, arresting format that matches the visual sophistication of our readers and subjects. I.D. is the only newsstand publication to emphasize product design. It also touches on related disciplines--architecture, interior design, graphics, interactive design, and branding. This mix reflects the increasingly interdisciplinary nature of today's design practice, serving to inspire as well as educate.

Dream it, draw it, design it. Have you ever dreamed of becoming a fashion designer? With this ultimate set, you can show off your unique sense of style and turn your dreams into dresses or skirts... or whatever fun fashions you can think up.

Fashion Studio includes 12" dress mannequin, white satin dress with garment bag and hanger, spiral-bound sketch book, fabric swatches, fabric samples, black satin, pink lace, animal print and blue sparkle (60" x 5", each), assorted trims - white pearls, sequins, black fluffy fiber, gold sequins, pink satin with beads and spangles (each 6" long), small round spangles, white fur fleece, 6 spools of thread, scissors, tape measure, wrist pin cushion, straight pins, 2 sewing needles, plastic needle threader, thimble, dressmaker's pencil, craft glue, instructions and ideas. More than 30 pieces in all! Contents may vary slightly from those shown or listed.