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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

• How the brain of the Net Generation processes information
• Seven ways to attract and engage young talent in the workforce
• Seven guidelines for educators to tap the Net Gen potential
• Parenting 2.0: There's no place like the new home
• Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

Experience full color, digital desk-top photos at an incredible value. This Sony Digital Photo Frame is a convenient device that lets you view and share your memories in brilliant, high-contrast color on a 7-inch LCD screen. You get 256MB of internal memory with optional image resizing to maximize internal memory, plus multiple display modes, including nine slideshow styles, to find the setting that you like most. A clock and a calendar is also included, and most memory card formats are supported.

What a great watch at such a fantastic price. This watch features a digital electro-luminescent display that shows the time and day. The movement also has a 1/100 second chronograph with lap time feature, plus an alarm with chime. Getting your watch wet is not a problem since it is water resistant to 30m(100 feet). The band is comfortable and fully adjustable. Gift box and lifetime limited warranty included. Truly a great value. Enjoy!

Air Weigh Compact Luggage Scale weighs up to 75 pounds and helps for prepping of the bags for travel. It features compact design that allows easy storage and this unit is very accurate, displaying 0.2 lb to 75 pounds. This scale has a large display which is easy to read and a verification beep which indicates that the weight is registered as well as includes a replaceable battery.

Scott Kelby, the man who changed the "digital darkroom" forever with his groundbreaking, #1 bestselling, award-winning book The Photoshop Book for Digital Photographers, now tackles the most important side of digital photography--how to take pro-quality shots using the same tricks today's top digital pros use (and it's easier than you'd think).

This entire book is written with a brilliant premise, and here’s how Scott describes it: "If you and I were out on a shoot, and you asked me, 'Hey, how do I get this flower to be in focus, but I want the background out of focus?' I wouldn't stand there and give you a lecture about aperture, exposure, and depth of field. In real life, I'd just say, 'Get out your telephoto lens, set your f/stop to f/2.8, focus on the flower, and fire away.' You d say, 'OK,' and you'd get the shot. That's what this book is all about. A book of you and I shooting, and I answer the questions, give you advice, and share the secrets I've learned just like I would with a friend, without all the technical explanations and without all the techno-photo-speak."

This isn't a book of theory—it isn't full of confusing jargon and detailed concepts: this is a book of which button to push, which setting to use, when to use them, and nearly two hundred of the most closely guarded photographic "tricks of the trade" to get you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos with your digital camera every time you press the shutter button.

Here's another thing that makes this book different: each page covers just one trick, just one single concept that makes your photography better. Every time you turn the page, you'll learn another pro setting, another pro tool, another pro trick to transform your work from snapshots into gallery prints. There's never been a book like it, and if you're tired of taking shots that look "OK," and if you’re tired of looking in photography magazines and thinking, "Why don't my shots look like that?" then this is the book for you.

Philips 7FF2FPAS/27 digital photo frame offers a crisp, clear display of your favorite photos on its 6.5-inch screen. The high pixel display shows off your treasured photos with the same real life rich detail and vibrant colors as high quality prints. The full color display brings out the best in your photos with vibrant, real life colors by displaying the same full range of colors found in professionally printed photos. The seven button control makes it easy to adjust and control settings of the frame. Enjoy viewing your pictures in a variety of different display modes. Choose to display your photos one image at a time, in thumbnail mode for quick and easy searches or create a slideshow of your favorite photos. The USB connectivity allows you to upload pictures from your computer quickly and with ease. The frame features SmartPower, which allows you to set the hours for frame to be on and automatically shuts down during off hours. The SmartPower feature reduces energy consumption and saves up to one-third of your frame¿s energy costs. This frame has a high quality design and is made from exquisite materials including a solid stylish stand, designer frame and detailed finishing that conveys an impression of value and refined taste, adding luster to the photos displayed.

PRODUCT FEATURES:1.5" CSTN LCD full-color displayDisplays JPEG, GIF, and BMP image filesStores over 60 photosIntegrated rechargeable lithium-ion batteryUSB port for fast file transfers

The quartz-powered Casio Women's Daily Alarm Digital Watch #LA670WA-1 brings a retro edge to your look. It features a digital-gray dial face with a black background, encased in a sturdy mineral dial window. An easy-to-read time-display format and handy perpetual calendar function ensures your time-telling convenience. Both the silver-tone stationary bezel and 25-millimeter case are made of high-quality stainless steel, and the matching stainless steel band is accompanied by a steadfast fold-over-clasp closure. This affordable, precise timepiece is versatile enough for everyday wear.

Two leading experts explain the brave new world inhabited by "digital natives"--the first generation born and raised completely wired.

The most enduring change wrought by the digital revolution is neither the new business models nor the new search algorithms, but rather the massive generation gap between those who were born digital and those who were not. The first generation of "digital natives"--children who were born into and raised in the digital world--is now coming of age, and soon our world will be reshaped in their image. Our economy, our cultural life, even the shape of our family life will be forever transformed.

But who are these digital natives? How are they different from older generations, and what is the world they're creating going to look like? In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of this exotic tribe of young people who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow.

Based on original research and advancing new theories, Born Digital explores a broad range of issues, from the highly philosophical to the purely practical: What does identity mean for young people who have dozens of online profiles and avatars? Should we worry about privacy issues? Or is privacy even a relevant value for digital natives? How does the concept of safety translate into an increasingly virtual world? Is "stranger-danger" a real problem, or a red herring?

A smart, practical guide to a brave new world and its complex inhabitants, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present--and shape the digital future.

Balanzza Digital Compact Airline Luggage Scale. Know how much that dive bag weighs before you put it on the airplane with the Balanzza digital luggage scale - avoid overweight charges! Lightweight, compact, and easy to use, the Balanzza has a 100-pound capacity and secures to your luggage with a strap rather than using a hook which can damage your belongings. Automatic hold feature allows you to weigh your bag, then set it down again before checking the weight. Balanzza's digital display is large and easy to read. Comming in August new Balanzza no more handle, can use both hands to pick up heavyer bags, screen is located to view while lifting for fast readings. Unit of measurement changes from pounds to kilograms with the simple push of a button