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Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:

• Combine e-mail with other marketing media
• Develop a winning strategy, build a quality e-mail list, and find success
• Comply with anti-spam laws
• Set reasonable objectives
• Decide whether to use an e-mail service provider
• Brand your e-mails
• Build relationships with your customers
• Increase your “open” rate and find out who’s actually opening your e-mails
• Use e-mail to improve search engine optimization

And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

No computer required: The HP Printing Mailbox and Presto Service make it easy to send pictures, printed emails, and more. View larger.

Presto consists of two components. The Presto Service, a unique digital delivery service which receives email, digital photos and other digital content from approved senders and converts them into beautiful printouts. And, the HP Printing Mailbox, which receives and prints the messages the Presto Service sends.

The HP Printing Mailbox shares an existing phone line to connect to the Presto Service and it uses plain paper and standard HP print cartridges. With Presto Service and the HP Printing Mailbox, family and friends send ordinary email and attached photos from any email client to a Presto user. Presto automatically transforms messages into beautiful full-color printouts.

Several times per day, on a schedule you choose, the HP Printing Mailbox dials in to the Presto Service to retrieve new messages and prints them in beautiful color--automatically! Presto only delivers messages from people on your Presto Friends list, so there are no ads, no spam, no junk mail. Presto service fee applies. Purchase the HP Printing Mailbox, then call 1-800-919-3199 or go online to www.presto.com to purchase the Presto Service plan that's right for you. Presto Service includes unlimited incoming email, photos and free content from the Presto Newsstand.

With the easy-to-use Presto Service, you get:

• Presto Mail: Send email just like you do today, from your regular email account to Presto and the HP Printing Mailbox receives it. Regular email and digital photos are turned into beautiful printouts and delivered to the HP Printing Mailbox.
• Presto Styles: Choose from a wide variety of designs so your messages come out as beautiful printouts. Enjoy designs for everyday, special events, or holidays.
• Presto Friends: Receive messages from only people you have selected, so there's no ads, no spam, no junk mail.
• Presto Calendar: Create personalized monthly calendars with a photo of your choice. Just select the calendar template you want and Presto delivers a colorful printed calendar.
• Presto Newsstand: Choose from a wide variety of free content included with Presto Service, such as recipes from famous chefs, articles from the Wall Street Journal, Sudoku and Crossword puzzles, and much more.

Maintaining control in today's hectic workplace is a challenge -- everything is lean, competitive, and uncertain. What does it take to survive?

Making Work Work is Julie Morgenstern's most important book yet. Through the mastery of brand-new strategies, Morgenstern shows you how small changes in your thinking and behavior will help you achieve the seemingly impossible -- boost your value, increase your job security, and afford you the time to still have a life.

Morgenstern has helped clients of all levels take control of their work lives in every industry: from corporations and nonprofits to government agencies and small businesses; from executives and assistants to educators and salespeople. She's learned that no matter who you are, happiness at work involves feeling appreciated, in control, successful, and in balance. And achieving that is possible.

People rarely look at their jobs from a psychological and practical perspective at the same time, but Julie Morgenstern does. This book mirrors the individual consulting services she provides by showing you how to start with yourself and then tackle the more complex external issues of working relationships and the job. For every obstacle you encounter along the way, Morgenstern diagnoses the source of the problem (is it you or them?), and with insight and warmth, she provides simple grab-and-go strategies. These are small changes anyone can make to improve performance and efficiency at work.

At its core, Making Work Work is about your relationship to your job. With the reliable, methodical process taught in this book, you will:

• feel less trapped and more in charge • be able to make a bad situation better • search for a job that's a better fit for who you are.

This is a provocative and life-changing book that will help you boost your clarity, confidence, and performance in any economic climate. With Morgenstern's guidance you can find a way to make work work.

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners

NOTE: This computer help video can be watched on Televisions with DVD players and on computers which have DVD Drives.

"Easy Email for the Computer Shy" has been designed for absolute computer novices. No previous computer experience is necessary. You (or your "computer shy" friend) can learn how to use email in the comfort and privacy of your own living room.

Yahoo Mail is used for the visual demonstrations but the email basics that are carefully explained and demonstrated will apply to any email provider (Hotmail, Gmail, AOL, etc.)

Table of Contents

- Introduction

- Email Account Sign up

- Your Email Inbox

- How to "Sign-in" to Your Email Account

- How to Open Email Messages

- How to Send Email Messages

- How to Reply to Email Messages

- Your Email Address Book

- How to Save Email Pictures

- How to Attach and Send Email Pictures

- How to Delete Email Messages

- How to "Rescue" Email Messages From the Trash

- All About Email Folders

- How to Move Email Messages

- "Draft" Email Messages

- Keyboarding Tips

- Where to go From Here

FREE PROGRAM UPDATES

This computer help video never gets out of date! Free updates to this program will be available at www.computershy.com.

ABOUT THE AUTHOR

Help for the Computer Shy founder Michael Gorzka has been teaching "computer shy" adults how to use personal computers (both Macs & PCs) and various software & Internet applications since 1997.

He has incorporated what he has learned from his teaching experiences into his computer help DVDs and manuals.

This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply.