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Facebook: The Missing Manual
Price: $19.99 USD
Facebook is the wildly popular, free social networking site that combines the best of blogs, online forums, photo sharing, clever applications, and interaction among friends. The one thing it doesn't have is a user's guide to help you truly take advantage of it. Until now. Facebook: The Missing Manual gives you a crystal clear and entertaining look at everything this fascinating Facebook phenomenon has to offer. Teeming with high-quality color graphics, each page in this Missing Manual is uniquely designed to help you with specific Facebook tasks, such as signing up, networking, shopping, joining groups, finding or filling a job, and a whole lot more. You'll discover how to create your page and make connections with other members in no time everybody who went to your school, for example, or those who work at your company or play on your soccer team. Then, bingo! Instant access to the personal and professional details of all the folks you're connected with, the people they're connected with, and so on, and so on. With Facebook: The Missing Manual, you learn to: Join a network, whether it's where you went to school, work-related, or based on other interests Look up old friends, find new ones, and decide who you'd like to keep track of Contact members by virtually poking them, or leaving notes on their message boards Get automatic updates from Facebook friends and send updates of your own Participate in groups of particular interest and meet up with members face-to-face Buy and sell using Facebook's marketplace and classified ads Find a job or hire employees by combing through the member pool Use Facebook as a collaboration tool to keep team members, co-workers, clients, and projects upto date Play it safe by using a multi-pronged approach to ensuring your privacy Think of Facebook as a 30-million-plus-entry searchable Rolodex on steroids! With help from this guide, you'll quickly get into the Facebook experience without getting in over your head.

Facebook: The Missing Manual Sneak Preview: Five Tips and Tricks
1. Never check the "Remember me" box when logging onto the site. (Doing so puts your account at unnecessary risk and saves you very little time or effort.)
2. When you register for the site, use your actual birthday so that your friends will get an automatic heads-up a few days before the Big Day (all the better to fete you with).
3. Never add compromising photos or info to your Facebook profile; bosses, teachers, hiring managers, and others can use legitimate means to see your profile *even if* you think you've adjusted your privacy settings to prevent them.
4. If you're on Facebook to find a gig (or a date), be sure to sprinkle keywords liberally in your profile descriptions. Doing so ups the odds of your appearing in other members' searches.
5. Before you fill out your profile, first head to the main menu and click the "privacy" link (little-p) and follow the steps in Chapter 12 of the book to customize who gets to see how much of your personal information.

Facebook's popularity is skyrocketing, drawing more than 50 million people to this combination online village green, personal Web site creator, and souped-up address book. But one thing you won't get when signing up is a printed manual. Enter Facebook: The Missing Manual--your witty, authoritative, full-color guide to unlocking everything Facebook can do.

Facebook: The Missing Manual Sneak Preview: Five Tips and Tricks

1. Never check the "Remember me" box when logging onto the site. (Doing so puts your account at unnecessary risk and saves you very little time or effort.)

2. When you register for the site, use your actual birthday so that your friends will get an automatic heads-up a few days before the Big Day (all the better to fete you with).

3. Never add compromising photos or info to your Facebook profile; bosses, teachers, hiring managers, and others can use legitimate means to see your profile *even if* you think you've adjusted your privacy settings to prevent them.

4. If you're on Facebook to find a gig (or a date), be sure to sprinkle keywords liberally in your profile descriptions. Doing so ups the odds of your appearing in other members' searches.

5. Before you fill out your profile, first head to the main menu and click the "privacy" link (little-p) and follow the steps in Chapter 12 of the book to customize who gets to see how much of your personal information.

About the Author

E. A. Vander Veer has authored or edited more than a dozen books to date, including PowerPoint 2007: The Missing Manual and PowerPoint 2007 for Starters: The Missing Manual. Her work has appeared in dozens of on and offline publications, including Byte, The Writer, Salon.com, and CNN.com.

Author: E. Vander Veer
Publisher: Pogue Press
60 Minutes - The Face Behind Facebook (January 13, 2008)
Price: $17.95 USD
Airdate: 01/13/08 At 23, most people are worried about what to do on Saturday night. Facebook founder Mark Zuckerberg has other worries, such as whether to take his company public or how to develop profitable advertising. Lesley Stahl talks to the Harvard dropout, who may be the only billionaire who sleeps on a mattress on the floor of his one-bedroom apartment.

This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply.

Publisher: CBS
Facebook Marketing: Leverage Social Media to Grow Your Business
Price: $24.99 USD

Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

 

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

  • Crafting your Facebook profile for maximum impact
  • Getting into the Facebook community: crucial dos and don’ts
  • Joining the right Facebook Groups—or starting your own
  • Creating a Facebook blog that attracts paying customers
  • Promoting products and services with free Facebook Marketplace classifieds
  • Hosting your own Facebook events: from company picnics to concerts
  • Successfully advertising on Facebook, without overspending
  • Promoting your business within today’s most popular Facebook applications
  • Tracking the results of your advertising
  • Using brand-new viral video marketing techniques
  • Driving even more Web traffic to your Facebook pages
  • Building your own Facebook applications

Introduction 1

 

1 Targeting Your Profile 5

    Welcome to Facebook Marketing 5

    Welcome to Facebook 7

    Getting Started with Facebook 8

    The Profile Tab 12

        Across the Top 13

        The Search Bar 15

        Name, Photo, Networks, and Status 18

        The Mini-Feed Section 19

        The Friends and Friends in Other Networks Sections 19

        The Photos Section 21

        The Groups Section 23

        The Information Section 24

        The Education and Work Section 24

        The Gifts Section 25

        The Wall Section 25

        Editing Your Profile 25

        Setting Profile Privacy 27

    The Friends Tab 31

        Searching for Friends 31

        Managing Your Friends 33

        Creating Friend Lists 35

    The Inbox Tab 37

        Reading Messages 38

        Avoiding Spam 39

        Reading Notifications 39

        Composing Messages 40

    Getting Help 41

 

2 Facebook Groups 45

    Welcome to Facebook Groups 45

        Messaging Your Members 46

        A Word About Spam 46

    Joining Facebook Groups 47

        What Groups Are Available? 47

        Taking a Look at a Group 51

        How Do I Join a Group? 54

        Which Groups Can I Join? 54

    Creating Your Own Facebook Groups 55

        Creating Your Group 57

        Customizing Your Group 58

        Inviting Friends to Join Your Group 61

        Seeing Your New Group 65

    Managing Your New Group 67

        Deleting a Group 70

 

3 Creating Your Own Pages 71

    Welcome to Facebook Pages 71

    Pages from a Marketing Perspective 72

        Viral Marketing with Pages 73

        Page Authenticity 74

    Finding Pages 75

        Searching for Pages 76

        Browsing Pages by Type 78

        Browsing All Pages 79

    Becoming a Fan of a Page 80

    Examining a Page 83

    Sharing a Page 85

    Creating Your Own Page 88

    Examining Your New Page 92

    Editing Your Page 94

    Updating Your Fans 98

    Promoting Your Page 99

 

4 Hosting Your Own Facebook Events 101

    Welcome to Facebook Events 101

    All About Facebook Events 102

    Checking Out Your Friends’ Events 103

    Taking a Look at an Event 104

        The Information Section 106

        The Description Section 107

        The Other Information Section 109

        The Photos,Video, and Posted Items Section 109

        The Confirmed Guests Section 109

        The Other Invites Section 109

        The Wall 110

        The Event Type and Admins Section 110

    Adding an Event to Your Event List 110

    Browsing for Events 113

    Searching for Events 113

    Creating an Event 115

    Customizing an Event 117

        Uploading the Image for the Event 118

        Setting Event Options 118

        Setting Event Access 119

        Inviting People to Your Event 119

    Seeing Your Event 122

    Managing and Publicizing Your Event 124

        Message All Guests 1...

Author: Steve Holzner
Publisher: Que
Facebook For Dummies (For Dummies (Computer/Tech))
Price: $21.99 USD
Facebook is certainly one of the hottest sites on the Web. Not only does it help people get connected and stay connected with family and friends, it is increasingly being used by businesses to connect with their customers. If you’ve thought about getting into the Facebook community, Facebook For Dummies is a great tool to help you maximize the experience.

Written by a pair of Facebook insiders, this handy guide shows you how to create a profile, communicate with friends, play with Facebook applications, and explore the unique ways Facebook can improve your business. You’ll find out who’s on Facebook, how to protect your privacy, how others use the site, and how to tailor the system to meet your needs. Find out all about:

  • Creating a Facebook profile that enhances your real-world relationships
  • Sharing photos and messages with friends
  • Joining networks for your city, school, or work  
  • Managing the amount of information you share
  • Understanding and using synchronous and asynchronous messaging, private and public communication, and active and passive interactions
  • Taking advantage of free and paid ways to use Facebook for business

Whether you want to connect with friends already on Facebook or be the first on your block to join, Facebook For Dummies will smooth the way!

Author: Carolyn Abram
Author: Leah Pearlman
Publisher: For Dummies
Facebook Cookbook: Building Applications to Grow Your Facebook Empire
Price: $39.99 USD
Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more

If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.

Author: Jay Goldman
Publisher: O'Reilly Media, Inc.
Facebook: The Missing Manual
Price: $19.99 USD
Facebook is the wildly popular, free social networking site that combines the best of blogs, online forums, photo sharing, clever applications, and interaction among friends. The one thing it doesn't have is a user's guide to help you truly take advantage of it. Until now. Facebook: The Missing Manual gives you a crystal clear and entertaining look at everything this fascinating Facebook phenomenon has to offer. Teeming with high-quality color graphics, each page in this Missing Manual is uniquely designed to help you with specific Facebook tasks, such as signing up, networking, shopping, joining groups, finding or filling a job, and a whole lot more. You'll discover how to create your page and make connections with other members in no time everybody who went to your school, for example, or those who work at your company or play on your soccer team. Then, bingo! Instant access to the personal and professional details of all the folks you're connected with, the people they're connected with, and so on, and so on. With Facebook: The Missing Manual, you learn to: Join a network, whether it's where you went to school, work-related, or based on other interests Look up old friends, find new ones, and decide who you'd like to keep track of Contact members by virtually poking them, or leaving notes on their message boards Get automatic updates from Facebook friends and send updates of your own Participate in groups of particular interest and meet up with members face-to-face Buy and sell using Facebook's marketplace and classified ads Find a job or hire employees by combing through the member pool Use Facebook as a collaboration tool to keep team members, co-workers, clients, and projects upto date Play it safe by using a multi-pronged approach to ensuring your privacy Think of Facebook as a 30-million-plus-entry searchable Rolodex on steroids! With help from this guide, you'll quickly get into the Facebook experience without getting in over your head.

Facebook: The Missing Manual Sneak Preview: Five Tips and Tricks
1. Never check the "Remember me" box when logging onto the site. (Doing so puts your account at unnecessary risk and saves you very little time or effort.)
2. When you register for the site, use your actual birthday so that your friends will get an automatic heads-up a few days before the Big Day (all the better to fete you with).
3. Never add compromising photos or info to your Facebook profile; bosses, teachers, hiring managers, and others can use legitimate means to see your profile *even if* you think you've adjusted your privacy settings to prevent them.
4. If you're on Facebook to find a gig (or a date), be sure to sprinkle keywords liberally in your profile descriptions. Doing so ups the odds of your appearing in other members' searches.
5. Before you fill out your profile, first head to the main menu and click the "privacy" link (little-p) and follow the steps in Chapter 12 of the book to customize who gets to see how much of your personal information.

Facebook's popularity is skyrocketing, drawing more than 50 million people to this combination online village green, personal Web site creator, and souped-up address book. But one thing you won't get when signing up is a printed manual. Enter Facebook: The Missing Manual--your witty, authoritative, full-color guide to unlocking everything Facebook can do.

Facebook: The Missing Manual Sneak Preview: Five Tips and Tricks

1. Never check the "Remember me" box when logging onto the site. (Doing so puts your account at unnecessary risk and saves you very little time or effort.)

2. When you register for the site, use your actual birthday so that your friends will get an automatic heads-up a few days before the Big Day (all the better to fete you with).

3. Never add compromising photos or info to your Facebook profile; bosses, teachers, hiring managers, and others can use legitimate means to see your profile *even if* you think you've adjusted your privacy settings to prevent them.

4. If you're on Facebook to find a gig (or a date), be sure to sprinkle keywords liberally in your profile descriptions. Doing so ups the odds of your appearing in other members' searches.

5. Before you fill out your profile, first head to the main menu and click the "privacy" link (little-p) and follow the steps in Chapter 12 of the book to customize who gets to see how much of your personal information.

About the Author

E. A. Vander Veer has authored or edited more than a dozen books to date, including PowerPoint 2007: The Missing Manual and PowerPoint 2007 for Starters: The Missing Manual. Her work has appeared in dozens of on and offline publications, including Byte, The Writer, Salon.com, and CNN.com.

Author: E. A. Vander Veer
Publisher: O'Reilly Media
I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook
Price: $19.95 USD
Facebook is one of the hottest websites in today's world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.

This book will help you come up with your own action strategy to get value out of Facebook. It will help you understand the possibilities with Facebook to figure out you can do to optimize the use of this tool.

The intended audience includes professionals interested in their careers, marketers, business owners, and anyone involved in promoting a cause (personal or business) through new, hot technologies.

Contains a foreword by Lee Lorenzen and an afterword by Robert Scoble

Author: Jason Alba
Author: Jesse Stay
Publisher: Happy About
The Facebook Book
Price: $12.95 USD
The Facebook Book, by Harvard alums and early Booksters Atwan and Lushing, follows in the fine satirical tradition of The Official Preppy Handbook and The Hipster Handbook, full of anecdotes (true and semi-true), tips (useful and useless), and other insights, including chapters on the Ethics and Etiquette of using the 'Book, what your profile really says about you, and a Facebook dictionary (which defines for the uninitiated terms like "frenemey" and "fauxmance"). The Facebook Book will appeal not only to undergrads, but also high schoolers (to whom the site was recently opened), savvy parents, and anyone who's tapped into Web 2.0 culture and counterculture.
Author: Greg Atwan
Author: Evan Lushing
Publisher: Abrams Image
Facebook Application Development (Programmer to Programmer)
Price: $39.99 USD
  • The wildly popular Facebook social networking platform has published an open Application Programming Interface (API) and developers are eating it up--60,000 signed up to use it in the first few days; with this API, any programmer can create applications and new features for Facebook
  • Explores and explains the components available to programmers, including working with Facebook Markup Language (FBML), querying Facebook with FQL, application layout and flow, advanced configuration and performance tuning, and more
  • Businesses such as NBC, Yahoo!, Red Bull, Forbes, and the Washington Post are building branded applications to reach the growing Facebook community
Author: Nick Gerakines
Publisher: Wrox
On the Facebook
Publisher: Court Lane Records
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