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Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?
As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion. Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks. The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests? Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large. Author: Randall Stross
Publisher: Free Press
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NOTE: Please do not perform installation in a dusty environment. Please read installation steps from the two tabs on the front and back protector layers before performing installation. Protect your cell phone's LCD screen against dust and scratches Offers tough, durable, transparent surface while keeping the LCD screen clean and unscratched Attaches smoothly with self-adhering surface; leaves no residue when removed Features 99% UV Protection: Reduces eye strain caused by the LCD screen Anti-Scratch Film: thickest and most durable 99% Transparent: unmatched clarity Washable and Reusable: Never need to buy another screen protector again Silicone Adhesive Coating: No glue residue when removed Ultra Smooth Surface: Enhance the experience and utilization of touch screen and stylus features Includes Reusable Screen Protector Lint-free Cleaning Cloth Accessory only, phone not included Compatible with: HTC Dream / Google Android / T-mobile G1
Publisher: Eforcity
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Discover a virtual world with Webkinz pets. Webkinz animals come with a special Internet code so your child can interact with it online. The code lets you enter Webkinz World and bring your pet to life. Pet owners can name it, make it a home and even play games. Googles measures 10". Not recommended for children under 3.
Minimum supported browsers: Windows - Internet Explorer 6, Netscape 7.2, Firefox 1.0, AOL Explorer 1.5. McIntosh - Safari 1.2.3, Internet Explorer 5.2.3, Fire Fox 1.5, High-speed Internet Required, Monitor Resolution 1024 x 768. Requirements may change; check www.webkinz.com for latest revisions. Publisher: Ganz
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"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.
THE GOOGLE STORY is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere. In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL." From the Hardcover edition. Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling The Bureau and the Mole, and Malseed contributed significantly to two Bob Woodward books, Bush at War and Plan of Attack. The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in The Google Story.
The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows. As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project. Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read. --Peter Han Author: Mark Malseed
Author: David A. Vise
Publisher: Delacorte Press
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"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.
THE GOOGLE STORY is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere. In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL." Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling The Bureau and the Mole, and Malseed contributed significantly to two Bob Woodward books, Bush at War and Plan of Attack. The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in The Google Story.
The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows. As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project. Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read. --Peter Han Author: David A. Vise
Author: Mark Malseed
Publisher: Delacorte Press
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The Speedo exclusive BioFuse frame technology gives the most comfortable fit possible in a goggle without sacrificing the secure fit you need while swimming. The curved lens offers increased peripheral vision. The Speed Fit Headstrap System makes adjustments simple.
Publisher: Speedo
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you. Author: Jeff Jarvis
Publisher: Collins Business
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An up-close look at the people and philosophies behind one of the most important new companies of our time Google Speaks is an engaging and informative look at one of the most important companies of the twenty-first century. It reveals the amazing story behind Google, a company that in less than 15 years has become a global household name and, in the process, created a new model for corporate responsibility and employee relations. Lowe explores the values that drive Google's founders and discusses how they have created a culture that fosters creativity and fun, while at the same time, keeping Google at the forefront of technology through large, relentless R&D investments and imaginative partnerships with organizations such as NASA. This book also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy. Janet Lowe (Santa Fe, NM) is the author of numerous books, including the second editions of Warren Buffett Speaks and Jack Welch Speaks. Her articles have appeared in more than 100 publications, including Newsweek, the Los Angeles Times, and the Dallas Morning News. Author: Janet Lowe
Publisher: Wiley
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Among its many amazing applications, Google now has web-based alternatives to many of the applications in Microsoft Office. This comprehensive and easy-to-follow new book enables you to explore Google's new office applications in detail. Once you do, you'll be in good company -- more than 100,000 small businesses and some corporations are already looking to take advantage of these free Google offerings. Google Apps: The Missing Manual teaches you how to use three relatively new applications from Google: "Docs and Spreadsheets," which provide many of the same core tools that you find in Word and Excel; and Google Calendar and Gmail, the applications that offer an alternative to Outlook. This book demonstrates how these applications together can ease your ability to collaborate with others, and allow you access to your documents, mail and appointments from any computer at any location. Of course, as remarkable as these applications are, Google's office suite is definitely a work-in-progress. Navigating what you can and can't do and -- more importantly -- understanding how to do it isn't always easy. And good luck finding enough help online. Google Apps: The Missing Manual is the one book you need to get the most out of this increasingly useful part of the Google empire. This book: Explains how to create, save and share each of Google's web-based office applications Offers separate sections for Docs and Spreadsheets, Google Calendar, and Gmail Demonstrates how to use these applications in conjunction with one another Gives you crystal-clear and jargon-free explanations that will satisfy users of all technical levels Many of you already use Gmail, but do you know its full potential? Do youknow how you can increase its power by using Gmail with Doc and Spreadsheets and Google Calendar? You'll find out with Google Apps: The Missing Manual. You'll also come to understand why large corporations such as General Electric and Proctor & Gamble are taking a long, hard look at these applications.
A free alternative to Microsoft Office? Google Apps gives you that plus plenty of bonus reasons to switch: collaborate on documents with others at the same time; whip up a Web page stocked with downloadable files; and work on it all from any Web-connected computer. About the only thing Google doesn't offer is a guide like Google Apps: The Missing Manual--the authoritative and reader-friendly way to break free of Office.
Top 14 Google Docs Tricks 1. If you install Google Gears (http://gears.google.com/), you can edit Docs word-processing documents offline, and Docs automatically syncs them with the online version the next time you sign in online. 2. If you make other folks collaborators on Docs documents and spreadsheets, everyone can work on the files simultaneously. To invite collaborators, head to the upper-right Share button (for documents) or Share tab (for spreadsheets). 3. It’s a snap to publish documents created in Docs as blog posts—just select "Publish as web page" from the Share menu, and then click the "Post to blog" button. 4. If you want to embed a Docs presentation in a Web site, just go to the Publish tab, click "Publish document", and then copy the HTML that appears in the Mini Presentation Module box. Paste the code into your site’s HTML, upload the revised version of the site, and voilà! 5. Google gives you a whole slew of functions to help make working with spreadsheets more efficient. For the complete list, go to www.docs.google.com/support/spreadsheets. (The GoogleLookup function is particularly nifty.) 6. If your Docs list is getting cluttered, you can hide files (documents, spreadsheets, or presentations) to keep your list clean. Just turn on the checkbox next to any file you want to hide (you can select more than one), and then click the Hide button. To make a hidden file reappear, find All Items in the left-hand menu and, if necessary, click its + sign to expand it. Then click Hidden to see your hidden files; select the one(s) you want to see in your Docs list, and then click Unhide. 7. You can easily turn spreadsheet data into all kinds of charts: column, bar, pie, line, area, or scatter. To create a chart, open your spreadsheet to the Edit tab, select the range of cells you want to convert into a chart, and then click the "Add chart" button. In the Create Chart box that appears, tell Docs what kind of chart you want to create and fill in the other info it needs, and then click "Save chart." 8. If you create a chart based on a Docs spreadsheet, you can save it as an image and insert it into a Docs document. After you create your chart, click its upper-left Chart link and select "Save image". Save it to your computer, and then open the document you want to put it in. Click Insert and select Image, then tell Docs where to find the file on your computer. 9. If you don’t like a change that you (or someone else) made to one of your Docs files, no problem. Just head to that file’s revision history (click File and then choose "Revision history") and pick a previous version that you like better. 10. If you’re working on a computer that doesn’t have Adobe Reader and you need to print a document, click Share and select "View as web page (Preview)" to open the formatted document as a Web page. You can then print it from your Web browser. The formatting isn’t quite as good as if you print from a PDF—and you’ll probably have the browser’s header and footer—but all the content is there. 11. If you’ve published a Docs document as a Web page, you can make the Web page update automatically whenever you edit the document. Just click Share and select "Publish as web page"; then turn on the "Automatically republish when changes are made" checkbox. 12. To see how your Docs document will look to folks you share it with, click the Share This Document page’s "Preview document as a viewer" link. If the preview doesn’t look quite right, then go back and edit the document before you share it. 13. You can add YouTube videos to your Docs presentations. In the blue bar above the edit pane, click "Insert video". Google opens a box where you can search YouTube videos by keyword. Find the one you want and click it to select it. Then click the Insert Video button to put the video on your slide. Once it’s there, you can move, resize, or delete it, just like any image or shape. During a slideshow, viewers can play the video by clicking the Play button on its slide. 14. When you’ve got several collaborators editing the same document all at once, have each person choose a different color for his text to help sort out who made what changes. (The simplest thing is to have each person use the same text and highlight color.) Then, when you finalize the document, simply select the whole thing and click the "Text color" button to change the rainbow of text colors to basic black. Top 10 Cool Things about Gmail 1. Gmail’s system of organizing emails into conversations (a collection of all the messages in an exchange) makes it easy to keep track of the various messages in a discussion. 2. You can access Gmail from a cellphone or other mobile device. Just start up your phone’s browser and point it to http://gmail.com to sign in. 3. Although you can have periods in your Gmail address, Gmail doesn’t actually recognize periods—it treats the address exactly the same with or without the periods. So if your Gmail address is jesse.smith@gmail.com, emails sent to jessesmith@gmail.com or even j.e.s.s.e.s.m.i.t.h@gmail.com will reach you. 4. If you’re reading an email and want to set up a filter for this message and similar ones, click More Actions and select "Filter messages like these". (You can also select messages in a mailbox, and then choose this option.) Gmail shows the filter options with the sender’s From address already filled in. From there, you can filter by sender and/or any of the other filtering criteria. 5. Gmail scans your emails, looks for keywords, and then pairs the email with advertising that relates to those keywords. Usually, one ad’s displayed above the message you’re reading and several others are on the right-hand side of the page (they’re easy to ignore). But Gmail tries to keep things tasteful, so if you receive an email about a tragedy, such as a death in the family, you won’t see any ads at all. 6. You can set up your Gmail account so that messages sent to your other email accounts arrive in your Gmail inbox. That way, you can check all your email accounts in one place. Even better, in Gmail, you can send emails so that they look like they come from your various email accounts. 7. If you write emails in more than one language, Gmail tries to guess the language of the email you’re working on and uses the appropriate dictionary. (If Gmail’s wrong, next to the Check Spelling link, click the arrow, and, from the list that appears, select the language you want.) 8. You can chat with your AOL Instant Messenger buddies through Gmail’s version of Google Talk. In Gmail’s left-hand Chat section, click the Options link and select "Sign into AIM", then follow the directions. 9. To help protect you from viruses and other Internet threats, Gmail neither sends nor receives executable files—they typically have the file extension .exe—which can launch programs and wreak havoc on your computer. 10. Instead of folders to file your messages in, Gmail uses labels to organize messages. You can assign more than one label to a message, so you have several ways of finding it and don’t have to remember which folder you put it in. 11 Ways to Save Time with Google Apps 1. With Google Docs, you and your coworkers can edit the same document simultaneously, so you don’t have to waste time emailing files or tracking down the current version. 2. Put the Gmail gadget on your iGoogle page so you know right away when new email lands in your inbox (and can read it with one click). 3. When you’re away from a computer, check your Google Calendar events and appointments by sending a quick text message from your cell phone. Send one of these messages to GVENT (48368): 6. If you use Firefox or Internet Explorer to browse the Web, install the Google Toolbar so you can keep an eye on Gmail, add events to your Calendar, and open files as you zip around the Web. 7. Use Gmail’s colored labels so you can scan your messages and quickly find what you’re looking for. Or simply use Gmail’s awesome search feature to zero in on a message. 8. Creating a Web site? Don’t get flummoxed by HTML, CSS, or any other what-the-heck-does-that-mean acronym. Use Google Page Creator, which comes preloaded with layouts and color-coordinated themes so you can see your pages as you build them. 9. Speed up data gathering by creating a form that automatically feeds data into a Google Docs spreadsheet: Create a new spreadsheet, and then click the Share tab. In the "Invite people" section, turn on the "to fill out a form" radio button, and then click "Start editing your form". The form can have text boxes, multiple choice lists, checkboxes, and radio buttons. Click "Next, choose recipients" and specify who’ll receive the form. You can publish the form to the Web or embed it in your Web site or blog. When someone fills out the form, the info goes straight into your spreadsheet. 10. Send or receive files as you chat in Google Talk—no waiting around for someone to remember to send them via email or drop them off at your desk. Just drag-and-drop the file into the chat window, and off it goes. 11. Gather the info you refer to most in one place: your iGoogle page. Using Google gadgets, you get at-a-glance access to news headlines, weather forecasts, local movie times, a dictionary, and a whole lot more. So instead of chasing information around the Web, you’ve got the info that’s important to you right where you want it, all on one page. Best of all, you can put mini-versions of your Google apps on iGoogle, including Docs, Gmail, Talk, and Calendar, making it easy to keep an eye on your work and sending your productivity through the roof. Author: Nancy Conner
Publisher: Pogue Press
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