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When NASCAR: The IMAX Experience 3D is released to IMAX Theatres in Spring 2004, fans will literally be transported into the driver's seat of America's most popular spectator sport. The groundbreaking IMAX 3D film, set against America's most popular spectator sport, will be distributed exclusively to IMAX theatres by Warner Bros. Pictures and IMAX in Spring 2004 and marks Warner Bros.' first foray into the IMAX arena.

Until you've seen NASCAR: The IMAX Experience, you haven't really seen NASCAR. Even without the advantage of a gigantic IMAX screen and 70-millimeter 3-D projection, this 48-minute IMAX film is a perfect primer for newcomers to the sport of stock-car racing. Like all IMAX films it's aimed at a mainstream audience (hardcore NASCAR fans won't learn anything new here), so it covers a broad spectrum of general history, technical information, and pure high-speed adrenaline, from NASCAR's origins in 1947 to the oval-track highlights of the 2003 season. While Lonesome Dove director Simon Wincer captures the action (including some amazing mid-pack and cockpit footage during actual races), Kiefer Sutherland narrates an informative survey of season-long activities, from car building and safety measures at Mooresville, North Carolina, to pit-crew practice, transportation logistics, constant danger and its effect on drivers' wives and families, and the aerodynamics of drafting. Interesting trivia (each tire costs $389!) is included along with driver profiles and a compilation of memorable race finishes, but it's the IMAX footage that makes this a thrill-a-minute DVD, perfect for anyone who's just beginning to enjoy the world's fastest (and fastest-growing) sport. --Jeff Shannon

Gear up for Halloween with this officially licensed NASCAR® costume from Chase Authentics. The 100% polyester one-piece costume boasts a VELCRO® brand back closure as well as elastic cuffs at the wrists and ankles for a proper fit. The costume is roomy enough to be worn over clothing and features sublimated graphics for an authentic look! The costume also comes with a 100% cotton twill cap and a 12-in x 14-in treat bag.

Ever wanted to be a Nascar star? Race your way with unprecedented adaptability and customization in NASCAR 09. As the sport's newest prodigy, NASCAR's four-time champion Jeff Gordon takes you under his wing and guides you through some of the key aspects of the game. Use his advice to your advantage when racing in Career mode or the Sprint Driver Challenges to earn reputation and become a NASCAR champion yourself. Create a racing credential, design a customized car, and get ready to race for premier contracts as you work your way to the top with NASCAR 09.

Comprehensive and up-to-date die-cast pricing, plus prices and alphabetical driver listings for every racing card ever issued. Covers NASCAR, IndyCar, Formula One, NHRA, Sprint Cars and more. Over 2,800 card set listings and 30,000 die-cast replica listings included. Racing collectors need this book! ... more than 2,800 card sets & 30,000 die-cast replica listings included fro NASCAR, Indy-style racing, Formula One, World of Outlaws, drag racing, sprint cards & dirt cars

Decades of Exciting Racing Footage Behind the scenes action Rare photographs and video Informative stats and facts Trackside trivia questions Victory lane celebrations Added Bonus: A rare audio interview of "King" Richard Petty with Gene Granger Novice to expert in 90 minutes!

From its raw beginnings on Southern dirt tracks, NASCAR smacked of a slightly depraved spectacle, as if nothing but trouble could come from the unbridled locomotion of a V8 engine. By the time NASCAR roared into the twenty-first century, it had grown into a billion-dollar sports and marketing colossus, its races attended by hundreds of thousands of fans on any given weekend from mid-February through mid-November, watched on television by the second-largest viewing audience in sports, and bankrolled by the marketing largesse of the Fortune 500’s elite.

One Helluva Ride, a full-throttle account of the rise and reign of NASCAR nation, is award-winning motorsports reporter Liz Clarke’s chronicle of how stock car racing exploded from regional obsession to national phenomenon. In covering the sport for more than fifteen years, Clarke has developed a strong rapport with NASCAR’s drivers, team owners, and hard-core fans. Through her reporting and analysis, we get to know the public and private sides of NASCAR’s most iconic figures, including seven-time champion Richard Petty, who set the standard for treating fans with respect, and the late Dale Earnhardt, whose brazen, bullying tactics wreaked havoc on the track, but whose heart was as big as Daytona’s infield.

The sports world stopped in its tracks the day Earnhardt was killed on the last lap of the 2001 Daytona 500. Some feared that NASCAR’s soul would die with him. But it has raced on, steered by visionary promoters, the all-controlling France family (who founded the sport), and, above all, the next generation of drivers to stir fans’ passions: Dale Earnhardt, Jr., son of the NASCAR legend and now, like his father before him, the circuit’s most popular driver; Jeff Gordon, the beloved but oft-maligned outsider, bred from the cradle to be NASCAR’s winningest modern champion; and Kasey Kahne, a reluctant heartthrob whose confidence derives entirely from an accelerator pedal. Clarke also brings us inside NASCAR’s most triumphant and tragic dynasties: the Pettys, the Earnhardts, and the Allisons–and reveals how faith, family, and a deep-seated love of their sport helps them cope with grief and loss.

Clarke shows NASCAR to be at a crossroads. In pursuit of a broader audience, NASCAR has severed its sponsorship ties to Big Tobacco, abandoned racetracks in small markets in favor of speedways near glitzy major cities, and welcomed Japan’s Toyota into a sport traditionally restricted to American-made sedans. As NASCAR races toward mass appeal, some suggest it is leaving its roots behind. To others, it is boldly extending its reach from the Southern workingman to every man, woman, and child in the world.

Whether you’re one of the die-hard NASCAR faithful or just a casual follower, nobody brings you closer to the sport and business of big-time stock car racing than Liz Clarke. This book, like the phenomenon it profiles, really is One Helluva Ride.