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So you have a business and you have a Web site. Bravo! You re doing all the right things to be successful. But wait the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn t you spend half of last week doing that? There s got to be a quicker, easier way to keep your clientele informed, and while we re at it, how about building your business too?

RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast and with today s flood of constantly-changing information, fast is a top priority.

Here, in plain English, you ll find out how to:

• Use RSS to drive traffic to your Web site and build brand awareness
• Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs
• Create RSS feeds from scratch, or put a news reader on your Web site
• Improve your site s ranking in search engines and build customer loyalty
• Enable your customers to choose when and how they receive updated information
• Tailor information for your audience and publish all your updates quickly and easily
• Promote your RSS feed and explain to your customers how to use it
• Provide added value for your customers

Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.

Perhaps the most explosive technological trend over the past two years has been blogging. As a matter of fact, it's been reported that the number of blogs during that time has grown from 100,000 to 4.8 million-with no end to this growth in sight. What's the technology that makes blogging tick? The answer is RSS--a format that allows bloggers to offer XML-based feeds of their content. It's also the same technology that's incorporated into the websites of media outlets so they can offer material (headlines, links, articles, etc.) syndicated by other sites. As the main technology behind this rapidly growing field of content syndication, RSS is constantly evolving to keep pace with worldwide demand. That's where Developing Feeds with RSS and Atom steps in. It provides bloggers, web developers, and programmers with a thorough explanation of syndication in general and the most popular technologies used to develop feeds. This book not only highlights all the new features of RSS 2.0-the most recent RSS specification-but also offers complete coverage of its close second in the XML-feed arena, Atom. The book has been exhaustively revised to explain:

• metadata interpretation
• the different forms of content syndication
• the increasing use of web services
• how to use popular RSS news aggregators on the market

After an introduction that examines Internet content syndication in general (its purpose, limitations, and traditions), this step-by-step guide tackles various RSS and Atom vocabularies, as well as techniques for applying syndication to problems beyond news feeds. Most importantly, it gives you a firm handle on how to create your own feeds, and consume or combine other feeds. If you're interested in producing your own content feed, Developing Feeds with RSS and Atom is the one book you'll want in hand.

Let The Power Of RSS Place Your Content All Over The World Wide Web, Driving You An Endless Supply Of Traffic And Dollars Starting Today. RSS, Really Simple Syndication, is the mantra of the millennium, it is on its way to creating a saga, etching its mark in the marvelous world of the Internet. The best available solution to your many troubling problems with getting tons of fresh and free traffic to your web site is RSS. We are about to help you explore the various faces of RSS in the fields of marketing and publishing and help you discover the possibilities of expanding your various business opportunities like never before through this incomparable e-book on RSS, The A To Z About RSS.. Use RSS to reach new heights and discover the undiscovered depths in your business or marketing field.
Get all of your online content and messages delivered to your customers as fresh, unharmed, and unblocked by spam filters as you have desired to for so long... Give a remarkable face-lift to your web site by taking advantage of the salient features of RSS. Gear up your search engine rankings and drive more traffic to your web site. Do not worry about having lost past customers, to email deliver ability issues... Chances are that you will win not only them back but also thousands of fresh new prospects with this remarkable tool. What's more? Seize this golden opportunity to get your content published on other web sites increasing the number of visitors and widening the exposure of your business 10 fold! Use RSS to build strong customer relationships and enjoy the resulting benefits reflected in your business. Ultimately use RSS to increase your sales in ways you never thought possible before on the internet! RSS, the simple, easy to use publishing tool for marketers and publishers allows easy and effective delivery of your online content to your subscribers and other web media.
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Edit and create RSS feeds with easy to use RSS software. FeedForAll allows you to open existing rss feeds, repair news feeds, export feeds as HTML, and syndicate your content with just a few steps. FeedForAll also allows users to create podcasts and iTunes compatible podcasts. Easily create, edit and publish rss feeds and podcasts. New RSS feeds and podcasts can be quickly and easily created with FeedForAll. Advanced features enable you to create professional looking rss feeds and podcasts quickly and efficiently. Existing RSS feeds can be repaired and enhanced with FeedForAll. FeedForAll supports enclosure tags along with all other RSS specification fields allowing users to make complete feeds with feature rich content. RSS feeds generated by other means can be automatically repaired, so that they conform to the RSS 2.0 specification. Existing feeds can be enhanced to contain advanced feed properties including audio and video files, and give them a more professional look. Day to day feed maintenance can be handled simply with FeedForAll. Features such as automatic publication date handling and field defaults enables users to keep their feeds up to date with minimal effort.

A powerful technology, but a simple concept, RSS ('Really Simple Syndication') makes it possible to easily access frequently updated content on the Internet. RSS allows you to 'subscribe' to content and have updates automatically delivered to your computer. Many Web 2.0 tools, including blogs, podcasts, and wikis, have been made even more useful with the advent of RSS technology.

Let expert John Hendron show you how to use a news aggregator to harness the power of RSS for a variety of purposes, including classroom projects, professional development, and keeping students and parents informed.

* Learn how to use free and inexpensive software such as Garage Band and Audacity to manipulate audio files and create podcasts.

* Explore the pros and cons of various blogging platforms.

* Have your students blog, and use RSS to deliver their assignments to you automatically.

With RSS and the Read/Write Web, the possibilities are endless.

A glossary and an extensive list of online resources round out this essential guide to the power of Web syndication.

Also available:

Web 2.0: New Tools, New Schools - ISBN 1564842347
Toys to Tools: Connecting Student Cell Phones to Education - ISBN 1564842479

The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy and leadership for innovation. ISTE is the premier membership association for educators and education leaders engaged in improving teaching and learning by advancing the effective use of technology in PK-12 and teacher education. Home of the National Educational Technology Standards (NETS), the Center for Applied Research in Educational Technology (CARET), and ISTE's annual conference (formerly known as the National Educational Computing Conference, or NECC), ISTE represents more than 100,000 professionals worldwide. We support our members with information, networking opportunities, and guidance as they face the challenge of transforming education.

Some of the areas in which we publish are:
-Web. 2.0 in the classroom-RSS, podcasts, and more
-National Educational Technology Standards (NETS)
-Professional development for educators and administrators
-Integrating technology into the classroom and curriculum
-Safe practices for the Internet and technology
-Educational technology for parents

Now you can satisfy your appetite for information

This book is not about the minutia of RSS and Atom programming. It's about doing cool stuff with syndication feeds-making the technology give you exactly what you want the way you want. It's about building a feed aggregator and routing feeds to your e-mail or iPod, producing and hosting feeds, filtering, sifting, and blending them, and much more. Tan-talizing loose ends beg you to create more hacks the author hasn't thought up yet. Because if you can't have fun with the technology, what's the point?

A sampler platter of things you'll learn to do

• Build a simple feed aggregator
• Add feeds to your buddy list
• Tune into rich media feeds with BitTorrent
• Monitor system logs and events with feeds
• Scrape feeds from old-fashioned Web sites
• Reroute mailing lists into your aggregator
• Distill popular links from blogs
• Republish feed headlines on your Web site
• Extend feeds using calendar events and microformats

Discover A Powerful Technique That Attracts Highly Targeted Visitors To Your Website, Absolutely Free!

Dear Friend,

I'm going to get right down to it...

Getting reliable, constant traffic to your website is really difficult and expensive. You can spend hundreds of hours (or dollars!) building up multiple traffic streams only to have a few measly visitors per day. Worse yet, much of your traffic is completely untargeted. You'll find they spend a few measly seconds at your website and decide they aren't interested. Even if you gain hundreds of visitors, it won't mean a thing if your website doesn't attract targeted visitors - and keep them.

How do the gurus do it? How do they possibly manage to attract thousands of loyal visitors every month with hardly any effort?

The answer is simple: they know exactly how to distribute their content using the power of RSS. They effortlessly build up multiple sources of traffic and then watch as the hit counter rises.

Well, it's time for the small guys to get a piece of the action...

The Rhodes Brothers, John and Matt, have written a short, powerful report revealing the secrets that the gurus use to generate tons of reliable traffic using the power of RSS feeds.

It's called How To Drive Free, Massive Traffic Using RSS. There's not a single ounce of fluff - in a large, readable font. Don't let the length fool you. It's packed to the brim with powerful techniques and secret tips they personally use to attract visitors to their website like crazy.

It's a bargain for anyone who wants to finally discover how to drive hoards of free traffic. You can read this report through, take action on the advice it contains, and start making money in just a few hours if you take action!

So if you're serious about finally getting the traffic you need to make it big, click the "Buy Now" button below. If you need to justify the expense, skip McDonald's for dinner once this week and it's paid for.

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