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What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.

But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.

No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.

Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.

Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.

For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.

If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist.

This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google.

The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications."

Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han

Michael Wood embarks on four quests from Greek, Celtic, Biblical and Indian myth. Each journey opens up universal themes as Michael goes in search not only of the historical past and literal truth, but also of the mythic past and archetypal stories that reflect and have sustained human existence since the beginning of time.

Man's Search for Meaning by Viktor E. Frankl is among the most influential works of psychiatric literature since Freud. The book begins with a lengthy autobiography and deeply moving personal essay about Frankl's imprisonment in Auschwitz and other Nazi concentration death camps for five years and his struggle during this time to find reasons to live while his parents, brother and pregnant wife perished. The second part of the book, called 'Logotherapy in a Nutshell' describes the psychotherapeutic method that Frankl pioneered as a result of his experiences in the concentration camps.

Freud believed that sexual instincts and urges were the driving force of humanity's life. Frankl, by contrast, believes that man's deepest desire is to search for meaning and purpose. Therefore, Frankl's logotherapy is much more compatible with western religions than Freudian psychotherapy. Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. This is a fascinating, sophisticated and very human book. At times, Frankl's personal and professional discourses merge into a style of tremendous power.

A 1991 reader survey by the Library of Congress and the Book-of-the-Month Club that asked readers to name a 'book that made a difference in your life' found Man's Search for Meaning among the ten most influential books in America.

About the Author

Born in Vienna in 1905 Viktor E. Frankl earned an M.D. and a Ph.D. from the University of Vienna. He published more than thirty books on theoretical and clinical psychology and served as a visiting professor and lecturer at Harvard, Stanford, and elsewhere. In 1977 a fellow survivor, Joseph Fabry, founded the Viktor Frankl Institute of Logotherapy. Frankl died in 1997. Harold S. Kushner is rabbi emeritus at Temple Israel in Natick, Massachusetts, and the author of bestselling books including When Bad Things Happen to Good People, Living a Life That Matters, and When All You've Ever Wanted Isn't Enough. William J. Winslade is a philosopher, lawyer, and psychoanalyst who teaches psychiatry, medical ethics, and medical jurisprudence at the University of Texas Medical School in Galveston.

One of the most important books you will ever read.

Every double page shows a different part of the world including the scorching Sahara, the icy Artic, the Flordia swamps and the Great Barrier reef with around 100 animals waiting to be found in each. Full of fascinating animal facts and countless hours of puzzle-solving fun. Size of Book: 9 x 12 inches. Pages: 48.

Embark on an amazing adventure awash with intrigue over land and sea, now on Disney DVD for the first time! Hayley Mills stars as fearless Mary Grant, whose only clue to her missing father -- a sea captain -- is a mysterious message in a bottle. One clue leads to a thousand thrills when Mary, her brother, and their fellow searchers must brave earthquakes, fire, flood, and even a giant condor on their perilous rescue mission. Maurice Chevalier, George Sanders, and Wilfrid Hyde-White also star in this spectacular fantasy-adventure based on celebrated novelist Jules Verne's popular book. Brimming with special effects, this is your passport to surefire family fun!

In Search of the Castaways was Hayley Mills's third feature for Disney, an agreeable adventure--loosely based on a Jules Verne story--with enough derring-do to make kids happy and with the right touch of self-conscious silliness to keep adults smiling. Mills plays Mary Grant, a missing freighter captain's daughter convinced her father is still alive somewhere in Earth's southern hemisphere. With the help of her brother (Keith Hamshire) and a veteran seaman (an extremely unlikely if charming Maurice Chevalier), Mary convinces a shipping magnate, Lord Glenarvan (Wilfrid Hyde-White), to set sail and find the missing Captain Grant. The team survives freezing weather, avalanches, a menacing condor, an active volcano, Maori captors, and a plot by a slick George Sanders to steal a ship. Meanwhile, Mary and Glenarvan's rakish son, John (Michael Anderson Jr.), engage in flirtatious feuding. The many memorable action sequences are wildly improbable (all the more so watching the nonchalant Chevalier have a go at Indiana Jones-like heroics) and liberally employ old-fashioned process shots, mattes, paintings, and other pre-digital special effects. The incomparable Hyde-White looks as if he's having fun alternately harrumphing and encouraging good old British resolve, while Sanders effortlessly portrays, for the umpteenth time, his brand of enchanting villainy. Directed by Robert Stevenson (Mary Poppins). In Search of the Castaways is presented here in its original, full-screen format. --Tom Keogh

“There is no other information retrieval/search book where the heart is the mathematical foundations. This book is greatly needed to further establish information retrieval as a serious academic, as well as practical and industrial, area." ---Jaime Carbonell, Carnegie Mellon University. “Berry and Browne describe most of what you need to know to design your own search engine. Their strength is the description of the solid mathematical underpinnings at a level that is understandable to competent engineering undergraduates, perhaps with a bit of instructor guidance. They discuss the algorithms used by most commercial search engines, so you may find your use of Google and its kind becomes more effective, too.” --George Corliss, Marquette University. “This book gives a valuable, generally non-technical, insight into how search engines work, how to improve the users' success in Information Retrieval (IR), and an in-depth analysis of a mathematical algorithm for improving a search engine's performance. …Written in an informal style, the book is easy to read and is a good introduction on how search engines operate…” —Christopher Dean, Mathematics Today, October 1999. The second edition of Understanding Search Engines: Mathematical Modeling and Text Retrieval follows the basic premise of the first edition by discussing many of the key design issues for building search engines and emphasizing the important role that applied mathematics can play in improving information retrieval. The authors discuss important data structures, algorithms, and software as well as user-centered issues such as interfaces, manual indexing, and document preparation. Readers will find that the second edition includes significant changes that bring the text up to date on current information retrieval methods. For example, the authors have added a completely new chapter on link-structure algorithms used in search engines such as Google, and the chapter on user interface has been rewritten to specifically focus on search engine usability. To reflect updates in the literature on information retrieval, the authors have added new recommendations for further reading and expanded the bibliography. In addition, the index has been updated and streamlined to make it more reader friendly. Instructors will find that the book serves as an excellent companion text for courses in information retrieval, applied linear algebra, and scientific computing. Because of the authors’ informal, conversational tone, readers with nonmathematical backgrounds also will appreciate the less technical chapters of the text.

This NHK documentary program follows the training of a monk at the Shogenji Zen Monastery to present the practices of Zen, the Japanese form of Buddhism. This approach to life which emphasizes discipline, self-effacement, single-minded devotion to a goal and unquestioning obedience to ones superior. Expression of this search for satori (enlightenment) in the arts is also described. Written and directed by Toshimaro Ama.

Now in its 60th year -- the landmark bestseller by the great Viennese psychiatrist remembered for his tremendous impact on humanity

Internationally renowned psychiatrist Viktor E. Frankl endured years of unspeakable horror in Nazi death camps. During, and partly because of, his suffering, Dr. Frankl developed a revolutionary approach to psychotherapy known as logotherapy. At the core of his theory is the belief that man's primary motivational force is his search for meaning.

Cited in Dr. Frankl's New York Times obituary in 1997 as "an enduring work of survival literature," Man's Search for Meaning is more than the story of Viktor E. Frankl's triumph: It is a remarkable blend of science and humanism and "a compelling introduction to the most significant psychological movement of our day" (Gordon W. Allport).

Man's Search for Meaning by Viktor E. Frankl is among the most influential works of psychiatric literature since Freud. The book begins with a lengthy, austere, and deeply moving personal essay about Frankl's imprisonment in Auschwitz and other concentration camps for five years, and his struggle during this time to find reasons to live. The second part of the book, called "Logotherapy in a Nutshell," describes the psychotherapeutic method that Frankl pioneered as a result of his experiences in the concentration camps. Freud believed that sexual instincts and urges were the driving force of humanity's life; Frankl, by contrast, believes that man's deepest desire is to search for meaning and purpose. Frankl's logotherapy, therefore, is much more compatible with Western religions than Freudian psychotherapy. This is a fascinating, sophisticated, and very human book. At times, Frankl's personal and professional discourses merge into a style of tremendous power. "Our generation is realistic, for we have come to know man as he really is," Frankl writes. "After all, man is that being who invented the gas chambers of Auschwitz; however, he is also that being who entered those gas chambers upright, with the Lord's Prayer or the Shema Yisrael on his lips."