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From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.

This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:

• Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization
• Lively and fun "Global Insights" look at emerging areas of importance in tourism
• Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture
• New information on transportation options, including high-speed rail and river cruises
• New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion
• Updates on passport, visa, and governmental policies
• Expanded treatment of crisis management

 Written in a conversational style, this book views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself. Anyone interested in a career in either Tourism and/or Hospitality.

.Where to go? .What to do? .How much to pay?

Plus:

.Tips and secrets to keep you away from crowds; .An amazing motorbike tour around the island's southern part; .Phi Phi Islands and Phang Nga Bay.

General Guide:

01. Intro 02. Patong Beach 03. Patong at night 04. Bangla Road 05. Kamala Beach 06. Motorbike Tour 07. Karon Beach 08. Kata Beach 09. Kata Safari 10. Kata View Point 11. Nai Harn Beach 12. Jungle Beach 13. Promthep Cape 14. Rawai 15. Chalong Pier 16. Templo Wat Chalong 17. Phi Phi Islands & Scuba Dive 18. Phang Nga Bay 19. James Bond Island 20. Floating Restaurants 21. Monkey Cave & Buddha Temple

Featured Attractions:

01. Butterfly & Insect World 02. Orchid Farm 03. Central Festival Mall 04. Phuket Fantasea 05. Simon Cabaret 06. Dino Park Mini-golf 07. Rawai Muay Thai Gym 08. Jungle Bungy Jump 09. Phuket Kart 10. Go Kart & Offroad 11. Shooting Range 12. Phuket Aquarium 13. Phuket Hospital

Total Running Time: ~ 60 Minutes Region: ALL (plays all over the world) Video Format: NTSC Aspect: 16:9 widescreen Audio: English Subtitles: English

This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply.

This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing Process–Introduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies–Explains the role of consumer behavior and how it affects the marketing environment. PART 3: Developing the Hospitality and Tourism Mix–Identifies and explains strategies for promoting products and the various distribution channels. PART 4: Managing Hospitality and Tourism Marketing–Highlights the latest trends in electronic marketing, destination marketing, and planning for the future. For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.