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Introduce baby to colors with this crabs bright, crinkly feet. Encourage baby to shake this adorable crab and hear the colorful beads make a soft rattle sound. Measures approximately 7.9 x 5.8 x 0.9 inches. Ages Birth+

With the Sassy LeapFrog Baby Curious Crab Rattle, you can introduce you baby to colors. Safe and fun for babies of all ages, this adorable crab is perfect for color and tactile exploration.

Adorable and fun crab is perfect for baby's color and tactile exploration. View larger. The Sassy Curious Crab Rattle offers: A fun way for baby to explore colors. Quiet rattle to keep your child occupied. Fun and colorful experience for babies of all ages. Colorful Rattle Design Safe for babies of all ages, the plush crab is made with bright and crinkly fabric feet with the names of colors on them. As your baby explores each foot, you can say the name of the color. The clear claws with beads make a soft rattling sound. As you shake and stop, your little one will begin to learn cause and effect relationships. The friendly crab's open mouth doubles as an easy-to-grasp handle. About Sassy Founded in 1982 in Northbrook, Illinois, Sassy is committed to creating products you can trust to nurture and develop your child. Made with premium quality and unique designs and coloration, Sassy's extensive categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products, and room organization products. Sassy products can be found in 29 countries worldwide.

Ten bright blocks are ready for baby to drop into the open bucket or through the shape-sorting lid. Baby will love filling the bucket with blocks, dumping them out, then starting over again. Great for eye-hand coordination and other early skills. Then baby can move on to sorting and stacking and learning about identifying and matching shapes. Includes plastic shape-sorting box with take-anywhere handle and ten colorful blocks.

Get ready for some poppin', droppin', air-powered fun. Drop the five colorful balls onto the track. Watch them pop out of the top, roll down, then pop out all over again. Sometimes the balls spill over for even more interactive, put-and-take play. Silly sound effects and eight upbeat tunes accompany the animated action. This toy provides one "air-mazing" experience for your little one. Measures 18" x 7" x 13". Requires 4 "D" batteries (not included).

Promote music appreciation and auditory development by introducing your little one to baby-friendly versions of classical masterpieces by Mozart, Vivaldi, Chopin and Rossini with the Baby Einstein¨ Takealong Tunes! A large, easy to press button allows your baby to toggle through 7 high quality and enjoyable classical melodies at home, or for on-the-go fun! This baby¨s version of an ¨MP3 player¨ has colorful lights that dance across the screen to enhance each entertaining melody and promote visual perception.

Ideal for children of all ages! Create original music from 5 different instruments, French horn, flute, piano, violin and harp or play music from eight Mozart compositions. Large colorful buttons light up to the tempo of the music. Soft, rounded corners make it easy for a baby to hold. Batteries included.

A true breakthrough in music education, the Munchkin Mozart Magic Cube will be music to your baby's ears. Providing hours of interactive play for budding young composers of all ages, this award-winning toy is the perfect musical foundation for little ones.

The Munchkin Mozart Magic Cube teaches how sounds combine to create baby's own Mozart masterpieces. View larger. The Munchkin Mozart Magic Cube offers: Sounds from 5 instruments. Soft, rounded corners for baby's safety. Fun and entertainment for babies of all ages. Music Education in a Cube Fun, creative, and inspiring, the Magic Cube teaches how sounds combine to create eight Mozart masterpieces. With a touch of a button, this interactive cube lets your child add or subtract from any combination of five different instruments, including harp, French horn, piano, flute, and violin. Each selected instrument button flashes along to the beat of the music. An orchestra button even plays all the instruments at once. Baby-Safe Design Designed with durable plastic construction, the Magic Cube features bright colors such as yellow, green, purple, and magenta. Made with soft, rounded corners, it's easy and safe for baby to hold. The 6-inch cube requires three AA batteries (not included).

It's a learning fiesta for your little one. This interactive, bilingual activity table engages and entertains your baby for hours. There are songs, melodies, twinkling lights and real instrument sounds, plus lots of things to spin, roll, slide, open and close. The table plays over 40 songs and melodies so your baby stays entertained while exploring. When babies turn the center page, the activity table switches modes and transforms musical discoveries into learning activities where each instrument plays a learning song. The Learn and Groove Musical Table also helps your child develop the motor skills needed for learning to stand. Contoured grips make "pulling up" a piece of cake. As babies learn to stand, their little hands can stay busy with reaching, grabbing and pulling. Measures 23" x 5.5" x 15.5". Requires 3 "AA" batteries (not included).

Provide a world of learning and musical fun for your child with the LeapFrog Learn & Groove Musical Table. Designed for children ages six months to three years, this innovative toy is chock full of learning and musical activities designed to provide visual and auditory stimulation and motor skill development, as well as opportunities to learn about colors, the alphabet, and opposites for older children -- and much more.

The toy is full of learning and musical activities designed to provide visual and auditory stimulation.

This plastic-molded table sits flat on the floor for babies to play at while sitting. View larger.

Grows with your Child
The sturdy, plastic-molded, brightly colored table sits flat on the floor for babies to play at while sitting. You can attach the table's legs to adjust it to accommodate toddlers' play while standing. And it offers plenty of activities at different levels of learning to keep your child entertained for these early developmental years. Your child will delight in spinning the maraca to hear a fun rendition of the ABC song; playing the colored piano keys to practice motor skills and learn about colors; moving the trombone's slide to count to 10; and sliding the cello to learn about up and down. Kids can tap on the colorful drum and learn about colors and primary shapes, too. Then, by flipping the pages of the "book" to go from the Learning Mode to the Music Mode, kids can hear more than 40 songs and melodies, including nursery rhymes and fun individual instrument sounds that will have them singing and dancing.

Plenty to Do, Lots to Learn
With all of these activities, your child will exercise his or her memory and problem-solving skills with lots of things to push, pull, turn, open, and close. And with the flip of a switch, the songs and games switch from English to Spanish, offering a great introduction to foreign-language learning. The Learn & Groove Musical Table requires some assembly and needs 3 AA batteries for operation. Batteries are not included.

What's in the Box
1 LeapFrog Learn and Groove Musical Table.

AN UNDEREMPLOYED REPORTER FINDS HIMSELF LITERALLY PURCHASED AS A TOY FOR A RICH SPOILED BRAT.

This well-packaged 1983 remake of the French comedy Le Jouet features two legendary actors in an unlikely pairing. Richard Pryor (Live on the Sunset Strip, Stir Crazy) plays a down on his luck writer who is talked into taking a job as a plaything for the spoiled rich kid of billionaire Jackie Gleason (The Hustler), who just can't communicate with his own son. Amidst a constant stream of abuse and slapstick adventures, Pryor manages to bring out the heart in both father and son and bring them closer together, as he fights to retain his own dignity. Director Richard Donner (Superman, Lethal Weapon) concentrates on the outlandish set pieces and wisely leaves the comic timing up to the two old pros, making The Toy an entertaining diversion. --Robert Lane

This new Lamaze Play & Grow Peacock comes complete with multiple textures and sounds to keep baby entertained. Crinkly fabric, a peek-a-boo mirros, bold colorful patterns and soft fuzzy textures invite little ones to explore and learn. Jacques the Peacock comes complete with a Lamaze link, so you can snap it to a car seat, high chair, or anywhere else.

Designed for use from birth on up, the Lamaze Play and Grow Peacock has bright colors and multiple textures and sounds that are sure to stimulate and delight baby. Developed in conjunction with child development experts from Yale University, this "first friends" toy comes complete with a Lamaze link for easy attachment to strollers, carriers, and diaper bags, so it's a snap to take the Play and Grow Peacock with you on play dates, errands, or trips in the car.

The Lamaze Jacques the Peacock offers: Different textures, mirror, and colorful patterns encourage exploration Soft velour body with several busy wings A Lamaze link clip for easy attachment to strollers, carriers and diaper bags

Multiple textures and sounds to keep baby entertained. View larger.

Stimulates Baby's Vision and Auditory Skills
When babies are first born, they see in black and white. This is why the Play and Grow Peacock strikes a balance between bright, high contrast patterns that help stimulate baby's vision, and bold solid colors that give baby's eyes a place to rest. Sounds like crinkle, squeakers and jingles also help stimulate and develop baby's auditory skills. Finally, large, friendly eyes on the Play and Grow Peacock invite baby to focus and stare at a single object, which helps calm baby while supporting healthy eye development.

Child-Safe Design
Whether they're playing in the crib or preparing for a nap, your little one will enjoy hours of delight with the Play and Grow Peacock. Safe and easy for little hands to manipulate, it features a soft velour body that invites snuggling and playing. And the busy wings have different textures and interactive components--like the mirror, which allows for both independent and parent/baby peek-a-boo play--to keep baby engaged as he grows.

The Play and Grow Peacock comes with a limited 90 day warranty.

Squeaker

Rattle

Mirror

Crinkle

High contrast Black and White

About Learning Curve
The creative force behind hundreds of award-winning toys, Learning Curve created the Lamaze Infant Development System by working in tandem with parents, babies, and childhood experts. Learning Curve understands that what matters most to parents is keeping their children healthy, happy, and safe. The company's goal is to help parents do just that by offering products for every stage of a child's development--from feeding to playing to sleeping. Learning Curve's thoroughly researched developmental toys engage children, and provide parents with peace of mind. And their care, safety, feeding and soothing products give you solutions to day-to-day needs at mealtime, bedtime, at home and on-the-go.

What's in the Box
Peacock toy and Lamaze link clip.

Whether playing in the crib or napping in the car, your baby won't want to go anywhere without Jacques the Peacock. Safe and fun, this plush toy from Learning Curve is a winner with babies and young children of all ages.

Child-Safe Design
Lamaze Jacques the Peacock features a soft velour body and busy wings with a peek-a-boo mirror, multiple textures, squeaker, and crinkles to keep your baby entertained. The link is perfect for hanging from an activity gym and connects easily to any Lamaze toy or play mat. This friendly toy comes with a 90-day limited warranty.

About Learning Curve
Learning Curve offers developmental toys that engage children, and provide parents with peace of mind, knowing their children are being inspired and enlightened by safe and high-quality playthings. Learning Curve created the Lamaze Infant Development System working in tandem with parents, babies, and childhood experts. Lamaze ensures your baby will grow, discover, and learn with the right toy at the right time.

From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products-Barbie, Hot Wheels, and Chatty Cathy, to name a few-have been a part of our culture for generations.

Now, in this intriguing and entertaining exposé, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz.

But this is only part of the story. Along the way, you'll also become familiar with the larger-than-life personalities that have shaped Mattel's eccentric world. There's cofounder Ruth Handler, a "one-woman sales-merchandising-promotion-administrative force, a sort of industrial Orson Welles," who becomes a white-collar criminal. There's Jack Ryan, the "Father of Barbie," whose second of five wives calls him "a full-blown seventies-style swinger into wife-swapping and sundry sexual pursuits as a way of life." And don't forget CEO Robert Eckert, who came from the worlds of processed cheese and hot dogs to lead Mattel-only to get grilled by the U.S. Congress, and the world press, in the lead-paint-and-dangerous-magnets cause célèbre.

The phenomenal Barbie brand's 50th anniversary arrives in 2009, hot on the heels of the China Toy Terror recall scandal that has tarnished Mattel's image in the hearts and minds of millions of people worldwide. Toy Monster takes you inside the scandals that have been a part of this company, and shows you why today's toy business isn't always fun and games.

Five Questions for Jerry Oppenheimer, author of Toy Monster: The Big, Bad World of Mattel

Mattel is a beloved and iconic toy company – what first inspired you to write an expose of the “secret side” of the company?
All of my previous books have been about iconic people and dynasties – The Kennedys, Clintons, Hiltons, Martha Stewart, Barbara Walters, Jerry Seinfeld. But for my ninth book I decided to write about an iconic institution, one that was a household name whose products had a profound impact on generations. Mattel fit the profile – especially since it was in the headlines for the massive toy recalls in 2007, and with the iconic Barbie doll’s 50th anniversary looming this year.

How did you gather all the information that you discuss in the book?
I gathered everything that was in the public record about Mattel, going back to its earliest days to the present, more than 60 years worth. That kind of organization is important for a biography such as the one I planned to write about Mattel. Then I began doing the legwork, tracking down former and present Mattel employees and executives, and interviewing them on the record about their experiences at Mattel, about the company’s corporate culture, and cast of characters. Then came the immense job of organizing all of that material and research and writing what I hope readers will enjoy and from which they will learn.

What was the most shocking revelation you uncovered in the course of writing Toy Monster?
There were many jaw-droppers and shockers that surfaced during my research. One especially was the vicious feud between Jack Ryan, the Father of Barbie, and Ruth Handler, the co-founder of Mattel, over who conceived and developed the company’s best-known and biggest-selling toy, Barbie.

The book reveals many little-known facts about the company history of Mattel and the odd corporate culture. What, in your opinion, is the most misconstrued assumption in popular opinion that you address in Toy Monster?
During the course of my research, I discovered that Jack Ryan was the key person to bring Barbie in to the world, but that Handler, after Ryan’s death, dismissed and denigrated his major contributions, taking all credit for the iconic doll. After Ryan committed suicide, Handler wrote an autobiography and etched her story in stone that Barbie was all her idea from start to finish, and that myth has since been perpetuated. For the first time Toy Monster gives Ryan’s side of the previous untold story, and flips the birth of Barbie 180 degrees.

What’s the one thing you’d like readers to take away after reading Toy Monster?
Don’t be fooled by those wonderful playthings. Behind the scenes the big business of toys is a highly competitive battleground, and is far from fun and games.

Read an excerpt from Toy Monster: The Big, Bad World of Mattel

Toy Monster Cast of Characters

Mattel, the world’s largest toy company, has brought joy to generations of children for more than six decades, with such iconic toys as Barbie and Hot Wheels. Throughout their reign, Mattel has had a curious, eccentric – if not totally off-the-wall – cast of characters running the business, from creating toys to advertising and marketing them. In Toy Monster: The Big, Bad World of Mattel, you’ll meet:

Jack Ryan, the “Father of Barbie”
A brilliant Yale engineering school graduate who went from designing weapons of mass destruction for the Cold War Pentagon to bringing Barbie to life. He even molded real-life women in Barbie’s image-- the long legs, the thin waist, the Pamela Anderson-esque breasts--and there were many in his “swinging” world as both a technologist and a playboy. As a close friend recounts, “When Jack talked about creating Barbie, or improving Barbie…it was like listening to somebody talk about a sexual episode…a sexual pervert…”

Ruth Handler, the “Mother of Barbie”
The driven, ambitious, and cutthroat co-founder of Mattel, who after Ryan’s bizarre death claimed all credit for inventing Barbie. Handler waged a deliberate campaign to diminish, if not altogether erase Ryan’s importance as the Father of Barbie, and take full credit as the billion dollar doll’s inventor. While embarrassed about Ryan’s sexual proclivities – and even more about the huge royalties she had to pay him for his lucrative inventions – it was Handler who almost brought Mattel to its corporate knees by helping to “cook the books” and was ousted from the company. The 61-year-old grandmother avoided imprisonment in a plea bargain deal, and was sentenced to 2,500 hours of community service and a $57,000 fine.

Jill Elikann Barad
A glamorous real-life Beverly Hills Barbie who skyrocketed from a lowly job in Mattel’s novelty-development department to CEO after brilliantly marketing Barbie through the Milky Way. Barrad’s efforts generated billions of dollars for the company before she was axed after making what is considered one of the worst corporate acquisitions in history. During her rise and before her fall, she earned a reputation as a fearsome diva for firing on a whim and promoting people based on how they looked and dressed. Notes a Mattel colleague, “Jill believed you are what you wear. Her comment would be, ‘Well, what does she know? Look at what she wears. Look what she looks like.” She was Hollywood personified, even having had a role in the mobster film “Crazy Joe”.

Roger Sweet
A genius designer who developed one of Mattel’s hugely successful boys’ toys, He-Man, as well as a toy line called Masters of the Universe. When the money rolled in to Mattel coffers – at one point He-Man was outselling even Barbie – he was crowned one of the toymaker’s stars. But when Mattel oversold the toy to stores whose shelves were sagging under He-Man’s weight and sales went into the proverbial toilet, so did Sweet, who was forced out. Fearful he had been blacklisted in the industry, Sweet wound up driving a forklift at Home Depot.

Bob Eckert
Eckert became the big cheese at Mattel as CEO after a long career at Kraft Foods. A shrewd, but mild-mannered Midwesterner who is compared to the likeable Chevy Chase character Clark Griswold in “National Lampoon’s Vacation”, he was at the helm during the Toy Terror summer of 2007 when millions of Mattel toys made in China had to be recalled because of dangerous lead in the paint. The media, the U.S. Congress, and furious parents scandalized Mattel. Also during his reign, Eckert saw Barbie’s sales and popularity plummet when an upstart series of sexy dolls – the Bratz Pack – hit the toy scene, leading to the Barbie vs. Bratz toy trial of the century.

Lumphy is a stuffed buffalo. StingRay is a stuffed stingray. And Plastic... well, Plastic isn't quite sure what she is. They all belong to the Little Girl who lives on the high bed with the fluffy pillows. A very nice person to belong to.

But outside of the Little Girl's room things can be confusing. Like when Lumphy gets sticky with peanut butter on a picnic, why is he called "dirty"? Or when StingRay jumps into the bathtub, what will happen to her fur? And where in the house can they find the Little Girl a birthday present that she will love the most?

Together is best for these three best friends. Together they look things up in the dictionary, explore the basement, and argue about the meaning of life. And together they face dogs, school, television commercials, the vastness of the sea and the terrifying bigness of the washing machine.

With all the appeal of a classic, here are six linked stories form Emily Jenkins, and illustrated by Caldecott winning Paul O. Zelinsky that showcase the unforgettable adventures--and misadventures-- of three extraordinary friends.


From the Hardcover edition.