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Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.

With the introduction of Ferret, Ruby users now have one of the fastest and most flexible search libraries available. And it's surprisingly easy to use.

This book will show you how to quickly get up and running with Ferret. You'll learn how to index different document types such as PDF, Microsoft Word, and HTML, as well as how to deal with foreign languages and different character encodings. "Ferret" describes the Ferret Query Language in detail along with the object-oriented approach to building queries.

You will also be introduced to sorting, filtering, and highlighting your search results, with an explanation of exactly how you need to set up your index to perform these tasks. You will also learn how to optimize a Ferret index for lightning fast indexing and split-second query results.

In just a matter of days, you can develop powerful web applications with Rails that once took weeks or months to produce with other web frameworks. If that sounds too good to be true, it isn't. Find out for yourself with Rails: Up and Running, the concise and popular book that not only explains how Rails works, but guides you through a complete test drive. Perfect for beginning web developers, this thoroughly revised edition teaches you the basics of installing and using Rails 2.1 and the Ruby scripting language. While Rails is praised for its simplicity, there are still a few tricky steps to master along the way. Rails: Up and Running offers lots of examples and covers just about everything you need to build functional Rails applications right away. Learn how to: Create simple database-backed applications, and build dynamic user-centric web pages using Ajax and REST Exploit the Rails service frameworks to send emails and implement web services Map data to an imperfect table, traverse complex relationships, and build custom finders Use techniques to solve common database performance problems See how fast you can go on Rails, and how reliable it's become with the stability and power of version 2.1. With Rails: Up and Running, you'll discover why Rails is a remarkable new way to build database-driven web applications.

Learn to build dynamic, interactive web applications using the two most important approaches to web development today: Ajax and the phenomenally efficient Ruby on Rails platform. This book teaches intermediate to advanced web developers how to use both Ajax and Rails to quickly build high-performance, scalable applications without being overwhelmed with thousands of lines of JavaScript code. More than just recipes, you also get a thorough, low-level understanding of what's happening under the hood.

• Ajax on Rails includes three fully worked out Rails/Ajax applications, and quick reference sections for Prototype and script.aculo.us.
• Testing lessons show you how to eliminate cross-browser JavaScript errors and DOM debugging nightmares using a combination of Firebug, and Venkman.
• Advanced material explains the most current design practices for Ajax usability. You'll learn to avoid user experience mistakes with proven design patterns.

Beyond the how-to, Ajax on Rails helps you consider when Ajax is (and isn't) appropriate, and the trade-offs associated with it. For those new to Rails, this book provides a quick introduction, the big picture, a walk through the installation process, and some tips on getting started. If you've already started working with Rails and seek to deepen your skill set, you'll find dozens of examples drawn from real-world projects, exhaustive reference for every relevant feature, and expert advice on how to "Ajaxify" your applications.

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Webkinz Series 2 Trading Cards BOX 36 pks

Whether you are creating your first web site or looking for tips on the best ways to create designs with Cascading Style Sheets (CSS), Total Training for Expression Web 2: Essentials will help you make the most of Microsoft's new Web design program. This series gives you an insider's view to the latest features of the software program plus shares many timesaving techniques for working successfully with Expression Web 2.

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The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them?

If you need answers to these and related questions, you need this book-a comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0.

Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany. He is the European Editor-in-Chief of Elsevier's Information Systems-An International Journal. Stephan Hagemann is a PhD. Student in Gottfried's research group focused on Web technologies.

* Presents a complete view of Web 2.0 including services and technologies
* Discusses potential new products and services and the technology and programming ability needed to realize them
* Offers 'how to' basics presenting development frameworks and best practices
* Compares and contrasts Web 2.0 with the Semantic Web