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Weblogs--frequently updated, independently produced, and curiously addictive--have become some of the most popular sites on the Web today. The Weblog Handbook is the first book to explain how weblogs work and explore their impact on the media landscape.
There is no formula for creating a superb weblog--but there are lessons to be drawn from maintaining one. In The Weblog Handbook, Rebecca Blood draws on her experience as an early participant in the weblog community to share what she has learned in three years of "living online." With a clear and engaging voice, Rebecca explains how to choose among the available tools, even walking the beginner through the process of creating their first weblog. Along the way she answers commonly asked questions concerning weblog etiquette, how to attract readers, and the qualities that make a weblog stand out, alerting the novice to considerations--and pitfalls--they didn't know to ask about. For students of digital culture, The Weblog Handbook provides an account of the history of the movement, an explanation of the "weblog method", and a thoughtful examination of weblogs and journalism. Finally, Rebecca examines how the weblog community has grown and changed, the dangers confronting it, and the ways in which weblogs are affecting and affected by both online and offline culture. Author: Rebecca Blood
Publisher: Basic Books
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Price: $15.95 USD
Weblogs--frequently updated, independently produced, and curiously addictive--have become some of the most popular sites on the Web today. The Weblog Handbook is the first book to explain how weblogs work and explore their impact on the media landscape.
There is no formula for creating a superb weblog--but there are lessons to be drawn from maintaining one. In The Weblog Handbook, Rebecca Blood draws on her experience as an early participant in the weblog community to share what she has learned in three years of "living online." With a clear and engaging voice, Rebecca explains how to choose among the available tools, even walking the beginner through the process of creating their first weblog. Along the way she answers commonly asked questions concerning weblog etiquette, how to attract readers, and the qualities that make a weblog stand out, alerting the novice to considerations--and pitfalls--they didn't know to ask about. For students of digital culture, The Weblog Handbook provides an account of the history of the movement, an explanation of the "weblog method", and a thoughtful examination of weblogs and journalism. Finally, Rebecca examines how the weblog community has grown and changed, the dangers confronting it, and the ways in which weblogs are affecting and affected by both online and offline culture. Author: Rebecca Blood
Publisher: Basic Books
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"Standard Model" marketing is in crisis, as it is mal-adapted to the global era of extended turmoil we are entering. This is a primer on how to build new, enduring ties to customers and stakeholders in the coming era of crisis by leveraging the largely misunderstood power of weblogs and New Media--"The Power Yet to Come." The world is entering an extended era of disruption caused by the intersection of four mutually reinforcing cycles: 1. Peak oil, or the depletion cycle/end-game of the global economy's complete dependence on inexpensive, readily available petroleum/fossil fuels. 2. The cycle of credit expansion and contraction (approximately 60-70 years), which is now beginning the transition from unsustainable credit expansion (bubble) to renunciation of debt (credit collapse) and global depression. 3. The generational cycle (4 generations or approximately 80 years) of American history which leads to nation-changing social, political and economic upheaval. 4. The 100+ year cycle of price inflation and stagnation of wages' purchasing-power. This short book explains how enterprises of all sizes and scales can use the critical leverage points offered by weblogs and New Media to construct a new sustainable business model based on trust and knowledge rather than "branding."
Author: Charles Hugh Smith
Publisher: BookSurge Publishing
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Author: Unknown.
Publisher: Unknown.
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This Social Networking Weblog is devoted to social networking and media technologies, and their impact on individuals as well as companies.
Kindle blogs are fully downloaded onto your Kindle so you can read them even when you're not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle contain full text content and images, and are updated wirelessly throughout the day. Publisher: Creative Weblogging
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Blogger Essential Training with Molly E. Holzschlag is a movie-based workshop for audiences new to blogging and to the newly revamped Blogger weblog service, a free service from Google. Begin by learning what blogs are and the various ways they can be used. You'll quickly get into setting up your weblog, adding specialty features such as comment systems and news-feeds, working with and customizing templates, and even creating team blogs and audio blogs. The included exercise files, articles, and resources enhance the title, allowing you to follow along with the movies and learn at your own pace.
Author: Molly E. Holzschlag
Publisher: lynda.com, Inc.
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Diplomarbeit, die am 01.08.2005 erfolgreich an einer Universität in Deutschland im Fachbereich Sprache, Literatur, Kultur eingereicht wurde. Abstract: This study investigates in how far the news language of weblogs differs from the news language in traditional print or online newspapers. A special focal point is set on oral language and its functions. The analysis should help to answer the questions: - Can weblogs help to minimize the distance between journalists and readers? - Can weblogs assist in attracting a new kind of readership? - Can weblogs assist in raising readership loyalty? All results can also be transferred from journalism to public relations and marketing: - Can weblogs help to provide you closer insight into your customer needs? - Can weblogs assist in attracting new target groups? - Can weblogs assist in raising customer loyalty? The study is set up according to the following sequence: Firstly, a general approach to weblogs is presented, describing their structure, development and implementation. Secondly, differences between the spoken and written mode are outlined and several models depicting the continuum relationship between both are introduced. After the explanation of the significance and function of orality in written electronic and news discourse, the concept of oral models in the press is introduce. In a last step, a sample analysis of several articles from one journalistic weblog is conducted, one online and one traditional newspaper, applying a linguistic framework based on the theoretical works presented before. With this examination, it is shown that the language used in journalistic weblogs contains more characteristics from the variety of spoken language than the languages of online and traditional print newspapers. From the results, potential effects are derived, e.g. on the practical fields of application or on the composition of the readership. Until now, only 38% of all adult US internet users and
Author: Ulrike Michels
Publisher: Diplomarbeiten Agentur diplom.de
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Commentary, opinion and discussion on current medical news by a primary-care physician. Kindle blogs are fully downloaded onto your Kindle so you can read them even when you're not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day. Publisher: Kevin, M.D. - Medical Weblog
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An introduction to the phenomenon of Weblogs--online journals and diaries--and the people who keep them.
Instantaneous and raw, unedited and uncensored, Weblogs are self-publishing at its best and its worst--occasionally brilliant but often pretentious, sometimes shocking but always fascinating. We've Got Blog is the first book to explore this phenomenon, which has been quickly rising from obscure Webpages to national attention in the Wall Street Journal and USA Today. Weblogs are free, searchable journals of opinions and links updated daily by an individual or a group and they have become some of the hottest Websites. We've Got Blog has pulled together some of the best writing explaining their history, the mavericks who created them, and how they are changing the way we use the Internet. Author: Editors Of Perseus Publishing
Author: Rebecca Blood
Publisher: Basic Books
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